ST. LOUIS—Fleishman-Hillard is launching four new practice groups designed to meet marketplace demand for strategic communications expertise in the energy, transportation, and travel and tourism industries, as well as pulling together a new team devoted to helping companies inject creativity into their business processes to drive innovation.
“One of the assets that truly sets Fleishman-Hillard apart is a strong, proven practice group structure that brings together counselors from around the globe and focuses their expertise on client needs,” says John Graham, the firm’s chairman and chief executive officer. “These four new practice groups are just the latest example of our ability to organize our best and brightest—consistently and seamlessly—to drive results for our clients across a broad range of industries and disciplines.”
The innovation group will be co-chaired by John Armato (New York), Bette Levin (Washington, D.C.), Hayley Sumner (Los Angeles), and Kathie Thomas (St. Louis) and will help clients “demystify the creative process, inject a new level of inspiration and strategy into their processes, and cultivate an environment of systematic teamwork and brainstorming that ultimately drives innovation.”
The new practice group responds to what FH says is a fast-growing demand for practical understanding and application of the principles of fresh thinking, new ideas and innovation. In a recent survey of CEOs of America’s fastest-growing companies, for example, 70 percent said that innovation is among their top-five most important success factors.
The new energy practice will be co-chaired by Russell Johnson, based in the agency’s Houston office, and Richard Mullinax in Dallas. It will provide communications counsel to clients in the exploration and production, refining and marketing, petrochemical oil field services, and utilities and alternative energy businesses, and will help clients create and maintain productive dialogues with all audiences critical to their success, including legislators, regulators, customers, suppliers, and investors, to employees, communities, consumers, the media, and various advocacy groups.
The transportation practice will be co-chaired by Matthew Millard-Beer (FH London), Shin Tanaka (FH Tokyo), and John Undeland ([email protected] Washington, D.C.) and will help clients across a wide range of sectors, including: automotive, trucking, aviation, airports, highway, rail, bus, transit, and ports. Services include public affairs, crisis communications, media relations, community relations, creative services, marketing, and brand management.
The travel and tourism will combine understanding of travel lifestyles and trends, and will serve clients in every segment of the industry, from hotels and airlines, to theme parks, online travel services, and national and international destinations. Diana Conconi (Toronto) and Dawn Lyon (San Francisco) will co-chair the practice.