NEW YORK—Sports marketing specialist Alan Taylor Communications is restructuring its management team, naming 15-year agency veteran Tony Signore chief executive officer and head of a six-person management team that will assume responsibility for the day-to-day operations of the agency.
Alan Taylor, the firm’s founder, chairman and CEO, and Howard Dolgon, president, will continue as co-chairmen of the board and play a key role in business development and marketing
“Howard and I had a vision several years ago that would enable the agency to grow beyond its core competency, and at the same time provide this highly motivated and talented group with hands-on management experience with the eventual goal of day-to-day operations,” says Taylor. “This dedicated team has been able to solidify our relationships with our client partners while accelerating our growth and broadening our influence in the marketplace.”
The six-person management team has a combined 85 years of experience at Alan Taylor Communications, which has expanded beyond its sports niche—where it is the clear industry leader—to take on a wide variety of consumer and lifestyle assignments. Joining Signore as managing partners are Bryan Harris, Mark Beal, John Liporace, Erin Weinberg and Bret Werner, all of whom have been shareholders in the agency since 1998.
“In the last five years, as this six-person team has assumed more day-to-day operational responsibilities, our billings and staff have more than doubled, and we have opened a new office in Charlotte,” added Taylor. “We have formed new partnerships with leading companies and brands including Nestlé Purina PetCare, NASCAR and Microsoft Xbox while expanding our long-standing relationships with General Mills, Diageo, MasterCard International and Gillette.”
Since joining the agency in 1989, Signore has been responsible for global and domestic marketing communications campaigns, most notably on behalf of MasterCard International, which Alan Taylor has helped in more than 60 countries throughout the United States, Europe, South America, Asia, Africa and the Middle East. Signore will continue to play a day-to-day leadership role with MasterCard.
“In an industry where there is little continuity among senior executives, we have a very special asset in the form of six managing partners who have worked together for more than a decade,” said Signore. “We will continue to leverage this asset as we form strategic partnerships with the world’s leading lifestyle and sports brands and companies.”