CHICAGO—GolinHarris has launched a new practice called Engage that will manage activism issues for its clients and will offer companies and organizations market intelligence and strategic analysis to identify key issues and corresponding activist groups and non-governmental organizations that may impact their business.
A team of GolinHarris experts will work with NGOs and activist groups to build beneficial relationships, and to develop and implement strategies that effectively respond to issues and attacks.
As governments retreat from many corners of the public arena, NGOs around the globe are jumping into the breach,” says Fred Cook, president and CEO of GolinHarris. “It is no longer enough for companies to simply inform activist groups about what they are doing. They must actively engage them in the process.”
GolinHarris has worked on a wide variety of issues including animal welfare, labor practices, anti-smoking efforts and the environment.
Central to the agency’s new offering is the GolinHarris Activist Engagement Index, which researches and monitors activist group activities, issues and communications continuously. Because the convergence of new media has facilitated the reach and power of today’s activist groups and NGOs, Engage monitoring programs include web-based communications such as blogs, chat rooms and traditional media. Intelligence from the Index provides companies with a comprehensive report and recommendations for proactive and defensive actions, identifying the greatest risks and opportunities.
A nationwide consumer survey just completed by GolinHarris Engage identified some of the NGOs that American consumers believe are most connected to important issues. Leading the list is Habitat for Humanity taking precedence on the issue of poverty/homelessness; Better Business Bureau on consumer issues; American Red Cross on disaster relief; American Cancer Society on medical/science issues; and American Heart Association on food and nutrition issues.