SAN FRANCISCO—Global technology public relations specialist Text 100 International has announced changes ts to its global leadership team. Current EMEA regional director Andrew West will take on the newly created title of executive vice president, global business development and Andrew McGregor, current APAC regional director, will become regional director, EMEA. Ava Lawler and Steven Murphy will act as regional leads for APAC with responsibility for PR consultancy and operations respectively.
“Providing our clients with a deep understanding of the global market is no longer an opportunity, it is a necessity,” said Aedhmar Hynes. “As a result, comprehensive knowledge across multiple markets, driving excellence in PR consultancy and a deep understanding of the technology industry have been key drivers in the next level of leadership within our company. We continue to invest in the best talent in the industry so that our clients can benefit from a distinctively global firm that brings an international perspective and understanding to every aspect of their business.”