New Leadership for Burson's Grassroots Subsidiary
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New Leadership for Burson's Grassroots Subsidiary

Direct Impact, grassroots public affairs and marketing services arm of Burson-Marsteller, has named Dennis Whitfield as chairman and Dave DenHerder as chief operating officer.

Paul Holmes

WASHINGTON, D.C.— Direct Impact, grassroots public affairs and marketing services arm of Burson-Marsteller, has named Dennis Whitfield as chairman and Dave DenHerder as chief operating officer. President and CEO Craig Veith has decided to step down, after three years running the company, to pursue other professional interests.

Whitfield has over 25 years experience in Washington, D.C. political, government, and business communities.  As a director at Burson government relations subsidiary BKSH & Associates, he provided counsel to a wide range of private sector clients in need of political, issue advocacy, grassroots, and media strategies to support their business and legislative goals. Prior to BKSH, Whitfield was the senior vice president for the National Federation of Independent Business responsible for political and media communications and served as deputy secretary of labor in the second Reagan administration.

Since joining Direct Impact in April 2005, DenHerder has overseen the company’s ally development, media, COM Center and content development departments. Before joining DI, he spent 18 months as a regional political director for Bush-Cheney ’04, planning and managing the political and grassroots operations for seven states, including the battlegrounds of Ohio, West Virginia and Michigan. Prior to the campaign, DenHerder was the White House liaison and special assistant to the secretary of labor.

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