WASHINGTON, D.C.—Edelman has named Rob Rehg, a 14-year veteran of the firm’s Washington, D.C., office, as president of the office, which comprises 200 staff. Michael Deaver, who has served as vice chairman international and director of corporate affairs for the Washington office since 1995, has been appointed chairman of the office and will assume responsibility for overseeing the firm’s global public affairs and crisis and issues practices, as well as Blue, Edelman’s advertising firm.
Edelman announced a number of changes in its leadership team after vice chairman Leslie Dach announced he would be joining Edelman client Wal-Mart as executive vice president of corporate affairs and government relations. In the new structure, Rehg will report to U.S. president and CEO Pam Talbot. Deaver joins the firm’s 12-member executive committee and will continue to report to Richard Edelman, president and CEO.
Neal Flieger, general manager of public affairs, will assume the additional responsibility of overseeing StrategyOne, Edelman’s wholly-owned research firm. Peter Segall, who leads the firm’s health practice in Washington, D.C., has been appointed U.S. director of health public affairs and will join the management team who lead the firm’s Quality program.
According to Edelman, “Leslie Dach is one of the smartest people I know. He has made an incredible contribution to Edelman, growing our DC operation from $1.5 million to $32 million today. He attracts the best and brightest, and sets the highest standards of quality and excellence for client work. On the behalf everyone at the firm, I thank him for his leadership over the past 17 years and wish him greater success with Wal-Mart.”
Adds Talblot, “With Rob Rehg and Mike Deaver, we have the right proven leadership to take us forward. They have the respect and confidence of their colleagues and clients.”