NEW YORK—Peppercom has launched Peppercommotions, a new practice area focusing specifically on strategic events, sponsorship development, promotions, and sports marketing. Industry veteran Jill Anderson has joined the senior management team to head up the new practice and will serve as director in Peppercom’s New York office.
In addition to high-level event creation and execution, Peppercommotions will provide clients with counsel on sponsorships, existing relationships, public relations synergies, and will tie a client’s strategic position to their events and build in an ROI measurement mechanism.
“We’ll be using a proprietary measurement methodology to quantitatively measure the qualitative results and effectiveness of events and insure event outcome ties back to overall strategy,” said Anderson.
Prior to joining Peppercom, Anderson spent three years as vice-president of global corporate communications and events for the online broker CSFBdirect (formerly DLJdirect). She also worked for May Department Stores where she held a variety of positions ranging from manger of associate communications to director of communications for the Lord & Taylor division.