New Porter Novelli Agency Will Tap Fashion Talent
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New Porter Novelli Agency Will Tap Fashion Talent

Porter Novelli has launched Jack + Bill, a pop-up agency dedicated to identifying, branding and publicizing emerging fashion talent.

Paul Holmes

NEW YORK—Porter Novelli has launched Jack + Bill, a pop-up agency dedicated to identifying, branding and publicizing emerging fashion talent. Taking its moniker from the first names of the agency’s entrepreneurial founders, Jack Porter and Bill Novelli, Jack + Bill is the brainchild of a team of young agency professionals, with an average age of 26 and will be based out of Porter Novelli’s Tribeca office, close to the boutiques and studios of up-and-coming New York brands and talent. 

 

From mid-July to early September, the pop-up agency will provide free branding, buzz building, media relations and viral marketing services to one individual in each of the following categories: model, stylist, women’s apparel designer and jewelry designer. The firm will host an open “casting call” on July 15 and 16 to select its clients.

 

Jack + Bill partners include Claire Buxton, Alyson Campbell, Erin Crumpacker, Erica Lichtenberger, Erin Osher, Marcos Rivera, Richard Small, Lauren Szczerba and Emily Zanovich. The team’s skills include blogging, microblogging, viral video creation, social network branding, international blog outreach, fashion media relations, event planning, fashion photography, runway show staffing and showroom coordination.

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