LOS ANGELES—Kelton Research has launched a new firm specifically to service the needs of public relations professionals. The new firm, called The Omnibus Company, will be led by president Tom Bernthal and includes a media unit of former writers, editors, producers and correspondents who know how to conduct research that is consistently newsworthy and groundbreaking. The team includes Emmy Award winners, former White House correspondents, and writers for several award-winning national publications.
“Public relations executives are increasingly seeing the value in using survey research to demonstrate trends in the American lifestyle, and asking for a place where they can expect to receive services exclusively created for them and tailored to their client needs,” says Bernthal. “The needs of public relations clients are very different from those of corporate, political, or government organizations. Simply put, we provide scientifically sound research data that also gets media attention.”
Kelton Research is a full service market research consultancy with offices in Los Angeles, New York, and Washington D.C.