New Roles for Bornstein, Rafferty in Ketchum Reshuffle
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New Roles for Bornstein, Rafferty in Ketchum Reshuffle

Ketchum has named partners Dale Bornstein and Barri Rafferty to new roles and tapped Rhonda Harper, a former vice president of marketing at Wal-Mart and VF Corporation as director of Ketchum South.

Paul Holmes

NEW YORK—Ketchum has named partners Dale Bornstein and Barri Rafferty to new roles and tapped Rhonda Harper, a former vice president of marketing at Wal-Mart and VF Corporation as director of Ketchum South, which includes the firm’s Atlanta and Dallas offices.

Bornstein, director of the New York office and a 19-year Ketchum veteran, has been named to the new post of global practices director, overseeing the agency’s five practice areas.  She also becomes managing director of the brand and food practices, a role that draws on her background in these areas and recognizes the increasing coordination between the two practices under Kelley Skoloda and Linda Eatherton respectively.

“Our global practices are the critical link among our offices worldwide as we increasingly serve clients in more than one geography and share best practices,” said Raymond Kotcher, Ketchum senior partner and chief executive officer. “It is more important than ever that our practices become engines of innovation—introducing new capabilities, products and talent to our clients.”

Rafferty, director of Ketchum South for the past two-and-a-half-years and formerly associate director of the New York office, WILL succeed Bornstein as head of the New York office.

Harper most recently served as president and CEO of RTM&J, which she founded in 2001 to help clients build sales and profits by focusing on the women’s market. Her clients included Target Corporation, SC Johnson, the Home Shopping Network, Russell Corporation and Equifax. Previously, she held leadership positions at Wal-Mart/Sam’s Club as vice president of marketing, at VF Corporation as vice president of marketing, and at Nabisco as acting director, promotional marketing.

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