LONDON—International technology public relations consultancy Hotwire has reorganized its senior leadership team and has made three appointments to manage the company in the U.K. and internationally, naming Brendon Craigie managing director, U.K.; Andy West as managing director, international; and Alex MacLaverty as managing director of Hotwire’s technology division in the U.K.
Craigie will be responsible for overseeing activities of Hotwire and its sister agencies, Skywrite and 33 Digital in the U.K. The U.K. managing directors for Hotwire’s technology and banking and finance divisions, as well Skywrite and 33 Digital, will report to Craigie. Prior to this appointment, he ran Hotwire’s operations outside the U.K., including wholly owned offices in France, Germany, Italy and Spain.
West will take ownership of Hotwire’s activities and operations outside the U.K., as well as maintaining his current responsibility for driving Hotwire’s corporate practice. A veteran of several positions at Text 100, West brings 20 years of experience in managing international offices and global accounts to support Hotwire’s international growth.
Both Craigie and West will report to group managing director, Kristin Syltevik, who continues in her role overseeing all of the group’s operations.
MacLaverty will lead Hotwire’s largest team in terms of clients and team members. Prior to taking on this role, he was responsible for Hotwire’s telecoms practice in the U.K. He will report to Craigie.