SEATTLE—As part of a series of management moves, Waggener Edstrom co-founded Pam Edstrom is now also president of the firm’s global Microsoft business, formalizing her leadership of the agency’s largest account after serving in an interim capacity over the past several months.
In addition, as president of global strategies, Claire Lematta will assume full-time leadership of the North America practices, in addition to continuing to oversee EMEA and APAC; Marianne Allison has been named to lead the social innovation practice; and Kent Hollenbeck will extend his role leading the marketing and corporate communications team to also head up the client development group, aligning the two groups under his leadership.
Edstrom founded Waggener Edstrom with Melissa Waggener Zorkin in 1984, and has worked on accounts such as Advanced Micro Devices, MasterCard, Dell, and Boeing as well as Microsoft. Earlier in her career, she worked on the client side of the business, first with Tektronix and then as Microsoft’s first director of public relations.
As Waggener Edstrom Worldwide’s president of global strategies, Lematta oversees the agency’s European business expansion and global alliance network, and is directly charged with extending the agency’s geographic reach and services as well as leading the agency’s North American team. She joined the firm in 1987, and previously directed the agency’s European operations.
Allison had served as chief innovation officer for six years, after previously leading the Microsoft account for five years. Hollenbeck joined Waggener Edstrom in 1999 after previously working at Gateway.