NEW YORK—Ketchum has named Debra Forman executive vice president and director of Ketchum Digital. Forman most recently served as senior vice president and director of operations and creative development for Ketchum’s digital content shop in North America.
In her new role, Forman will work in partnership with Jonathan Kopp, partner and global director of Ketchum Digital, to set strategy, contribute to the development of emergent offerings, counsel on creative and strategic content of client projects, and support development of the staff’s digital skill set. Forman joined Ketchum in 1998 with experience with advertising agencies such as GSD&M Advertising, Bates U.S.A. and Chiat\Day.
In addition, Ketchum Digital has added Joe Becker as vice president and group manager, digital strategy. Other recent appointments include Ben Foster as vice president and digital strategist, Chicago, and Tracy Sheridan as vice president and digital strategist in San Francisco.
Becker brings more than 10 years of expertise in strategic marketing for corporate, consumer and digital media initiatives. He joins the agency from MWW Group, where he directed the social media practice. He previously held roles at Hill & Knowlton, Peppercom and IBM, after beginning his career in Washington, D.C., where he worked as a legislative aide and developed communications campaigns for ExxonMobil.
At Ketchum, Becker is responsible for strategically developing innovative digital and social media programs and building communities for branding and marketing initiatives.
Foster, who most recently served as senior strategy and content manager for social networking at Allstate, has been engaged in developing digital and social media strategies for key clients including ConAgra Foods, National Cattlemen’s Beef Association and Kellogg Company. Sheridan previously served as senior adviser at her social media and strategic marketing consultancy, Tracy Sheridan, Inc.