SAN FRANCISCO—Weber Shandwick has named Tim Marklein as executive vice president of its measurement and strategy practice and promoted Robert Dowling to general manager for Northern California.
Under Marklein’s leadership, the measurement and strategy practice will help clients better assess the value, impact and precision of their communications, bringing together resources and methods to help measure progress, gauge market trends, listen to stakeholders and define strategies. In addition to the measurement role, he will continue to play a key strategic consulting role with clients.
Marklein has been instrumental in the creation of Weber Shandwick’s integrated measurement model, ARROW, which helps clients measure their communications progress on Activities, Reach, Relevance, Outcomes and Worth and is designed to provide a holistic approach across functions, agencies, campaigns and data sources.
Dowling will continue in his current role as head of Weber Shandwick’s technology practice in North America, where he is responsible for business development initiatives as well as a broad range of client counsel and thought leadership initiatives. He will report to Ken Luce, president of the firm’s California and Southwest offices.
Dowling has been with Weber Shandwick for four years and has expertise in a variety of technologies such as enterprise applications, network and systems management, business intelligence, data management and web services, and application development, as well as IT services, outsourcing and consulting.