EAST RUTHERFORD, NJ—MWW Group has promoted Alissa Blate to head the firm's global consumer marketing practice and Matthew Rose to head the global corporate communications practice. Additionally, Matthew Della Croce, deputy general manager of the firm's New York City office, has been named general manager of that office.
Blate, an executive vice president based in the firm's East Rutherford headquarters, joined MWW Group in 1997. In her role as director of consumer lifestyle marketing, she has led many of the agencies most prominent consumer marketing engagements, including its work for Samsung, Nikon, McDonalds and Bank of America.
Rose, an executive vice president and former general manager of MWW Group's New York City office, joined the agency in 2003. Rose specializes in corporate reputation management, crisis communications, corporate social responsibility and financial transactions.