New Roles for Three Senior Execs at MWW
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New Roles for Three Senior Execs at MWW

MWW Group has promoted Alissa Blate to head the firm's global consumer marketing practice and Matthew Rose to head the global corporate communications practice. Matthew Della Croce has been named general manager of the New York office.

Paul Holmes

EAST RUTHERFORD, NJ—MWW Group has promoted Alissa Blate to head the firm's global consumer marketing practice and Matthew Rose to head the global corporate communications practice. Additionally, Matthew Della Croce, deputy general manager of the firm's New York City office, has been named general manager of that office.

Blate, an executive vice president based in the firm's East Rutherford headquarters, joined MWW Group in 1997. In her role as director of consumer lifestyle marketing, she has led many of the agencies most prominent consumer marketing engagements, including its work for Samsung, Nikon, McDonalds and Bank of America.

 

Rose, an executive vice president and former general manager of MWW Group's New York City office, joined the agency in 2003. Rose specializes in corporate reputation management, crisis communications, corporate social responsibility and financial transactions.

Della Croce joined MWW Group in 2008 as a senior vice president and deputy general manager of the New York City office, from Phase IV Health & Performance Center, a California-based wellness and fitness start-up, where he was president. Prior to that, Della Croce served as executive vice president and director of corporate and U.S. financial communications for Ogilvy Public Relations Worldwide.

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