CLEVELAND—Dix & Eaton has named Chas Withers as head of its marketing communications practice and Kevin Poor as creative director.
A senior managing director of the firm, Withers directs a group that assists organizations in crafting and implementing marketing strategies and is a member of the firm’s leadership and client service committees. In prior roles at the firm, Withers had responsibility for the technology and emerging growth, editorial services and interactive services practices.
Previously, Withers was managing director for strategic marketing and communications for Answerthink, a Miami-based international consulting firm.
As the head of the firm’s creative group, Poor provides strategic counsel and is defining and growing Dix & Eaton’s interactive service capabilities and Web presence. Before joining Dix & Eaton, Poor was a creative director in the Portland, Ore., office of global Internet service company Agency.com.