New Weber Shandwick's Help CCOs with Structural Issues
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New Weber Shandwick's Help CCOs with Structural Issues

Weber Shandwick has introduced the CorpComm Optimizer, a new, proprietary consultative service designed to help chief communications officers ensure that their corporate communications departments are structured to drive business strategy and build corporate reputation.

Paul Holmes

NEW YORK—Weber Shandwick has introduced the CorpComm Optimizer, a new, proprietary consultative service designed to help chief communications officers ensure that their corporate communications departments are structured to drive business strategy and build corporate reputation. 

 

Using a set of proprietary assessment tools, the CorpComm Optimizer service evaluates five essential performance dimensions and delivers recommendations for maximizing corporate communications effectiveness and efficiency. The five performance dimensions include: alignment with overall business strategy; organizational value and expectations of corporate communications; corporate communications operating structure; corporate communications skill sets; and corporate communications resources.

 

“The roles and responsibilities of today's chief communications officers have been transformed,” says Micho Spring, chairperson of Weber Shandwick's

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