New Weber Shandwick Products Focus on Leadership Positioning
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New Weber Shandwick Products Focus on Leadership Positioning

Global public relations firm Weber Shandwick has launched two complementary service offerings: Voiceboxx and Scoreboxx, designed to help companies secure senior management visibility and a prominent position in top business and reputation rankings.

Paul Holmes

NEW YORK—Global public relations firm Weber Shandwick has launched two complementary service offerings: Voiceboxx and Scoreboxx, designed to help companies secure senior management visibility and a prominent position in top business and reputation rankings and league tables.

Voiceboxx taps into Weber Shandwick’s global, national and regional database of high-profile speaking venues that serve as forums for leaders to showcase company vision, strengths and innovation before target audiences. The frm identifies conferences specifically suited to a company’s business strategies, and provides insights into venue selection, discussion topics and platform positioning.  Venues can include top-tier global business forums, customized regional events, business school leadership forums and CSR events.

“Studies reveal that executive conferences follow only media interviews as the best forums for communicating company messages to key stakeholders,” says Jennifer Risi, executive vice president of Weber Shandwick’s global strategic media group.  “Voiceboxx provides executives with speaking opportunities that support the vital role conferences and leadership communications play in a company’s competitive position and reputation.”

Scoreboxx draws from Weber Shandwick’s global database of the most influential reputation scorecards and league tables to help companies earn third-party recognition and marketplace distinction.  The firm will work closely with companies to identify the opportunities that are of greatest strategic value to them, and provides insights into qualification requirements and submission strategies. 

“Highly coveted awards and recognition such as Fortune’s Most Admired Companies, Barron’s World’s Best CEOs and Working Mother’s 100 Best Companies help companies distinguish themselves from competitors and better communicate their profile-raising strengths and accomplishments,” says Leslie Gaines-Ross, Weber Shandwick’s chief reputation strategist. “Winning scorecard honors bestows many benefits on a company including improved ability to attract the best talent, deepened employee pride, greater public recognition, increased investment and heightened credibility.”

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