New Wireless Network Blyk Appoints GCI Group
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Holmes Report
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New Wireless Network Blyk Appoints GCI Group

Blyk, a new mobile network for 16 to 24 year olds funded by advertising, has appointed GCI to build its brand reputation in the U.K. and internationally following a three-way pitch.

Paul Holmes

HELSINKI—Blyk, a new mobile network for 16 to 24 year olds funded by advertising, has appointed GCI to build its brand reputation in the U.K. and internationally following a three-way pitch. GCI won a wide-ranging brief that includes corporate reputation management and building brand advocacy in the

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