NEW YORK—Articulate Communications, a specialist in business-to-business and technology public relations founded by former FitzGerald New York general manager Laura Grimmer, is opening a Boston office following the addition of two new clients in the region: AMR Research and ToolsGroup. Tech PR veteran Liz O’Donnell, formerly with Weber Shandwick subsidiary Red Whistle Communications, joins Articulate as general manager of the new office.
Founded in 2001, Articulate kicked off 2004 with $1.5 million in annualized revenue and 10 employees.
“Boston represents a tremendous growth opportunity for Articulate as the technology sector shows signs of a sustained rebound,” says Grimmer. “With a strong client base already in other tech-savvy regions—Atlanta, Washington and the New York metropolitan area—we wanted to establish a more formal presence in one of the most exciting places for high-tech leadership.”
AMR Research, the firm executives trust for actionable advice on the use of technology to improve business processes, and ToolsGroup, an inventory optimization software provider, join existing Boston-based clients Millennial Net and OnePak.
O’Donnell’s previous agency experience includes launching Weber Shandwick’s Houston operation; and serving at The Bohle Company, where she led the then-Packard Bell team, and as senior vice president at FitzGerald.