ATLANTA—Newell Rubbermaid, a global marketer of consumer brands including Rubbermaid, Graco and Goody has named Fleishman-Hillard International Communications as its public relations agency of record following a competitive selection process.
Fleishman-Hillard’s Atlanta office will lead an account team that will involve the agency’s offices in New York and other cities around the world. Newell Rubbermaid’s corporate headquarters are in Atlanta.
“The Fleishman-Hillard team, with its international reach and consumer products experience, demonstrated an in-depth understanding of the Newell Rubbermaid vision to build brands that matter,” saYS David Doolittle, director of corporate communications for Newell Rubbermaid. “Fleishman is the right strategic communications partner for Newell Rubbermaid and our brands.”
The announcement marks the first time Newell Rubbermaid, a $6 billion corporation with approximately 26,500 employees, has named a global agency of record.