ATLANTA—Ketchum has been selected as global public relations agency of record for Newell Rubbermaid’s technology global business unit, effective immediately. Ketchum will work with the technology global business unit, specializing in labeling, mailing and contact management, to provide brand communications support for its office and interactive classroom technology product portfolio. The unit is also a leading provider of interactive classroom technology that enables teachers, trainers and presenters to capture, manage, share and interactively create and present information and ideas.
The AoR assignment includes communications support for the technology global business unit’s brands, including DYMO, Endicia, CardScan, and mimio, in North America, EMEA (Europe, Middle East, Africa) and Asia Pacific.
“We were impressed with Ketchum’s proven track record in achieving results that really impact global businesses, as well as its creative approach to impacting key audiences in this category,” says Jessica Miller, vice president of marketing and sales. Adds Delphine Francois, director of sales and marketing, EMEA: “Ketchum’s extensive global network and wide range of capabilities is ideal for our business.”
The integrated marketing assignment will be coordinated globally through the Ketchum South office, and hub offices in Paris and Sydney, through Ketchum affiliate ICON International Communications. The assignment also includes collaboration with the newly appointed global creative agency of record, McCann Worldgroup Salt Lake City. The Bedford Group, a global marketing management consulting firm, conducted the review.