News in Brief (April 11, 2005)
Charting the future of public relations
Holmes Report
CEO

News in Brief (April 11, 2005)

HSBC North America has named Thomas Nicholson vice president of public affairs. He will be responsible for leading the public affairs team.

Paul Holmes

PROSPECT HEIGHTS, IL—HSBC North America has named Thomas Nicholson vice president of public affairs. He will be responsible for leading the public affairs team, supporting HSBC’s consumer lending, retail services, credit card services, insurance, taxpayer financial services and consumer affairs businesses. He reports to Linda Stryker-Luftig, executive vice president public affairs. Before joining HSBC, Nicholson was with Sears, Roebuck and Co. where he was responsible for both internal and external communication for the retail business, and previously served as director public relations for the home services business.

NEW YORK—In a move to expand the services it offers to publicly owned companies or those contemplating going public, LVM Group has formed a partnership with Andrew Edson & Associates, a specialist in investor relations. The two companies will cooperate closely in providing expanded services to their clients, but will remain autonomous. LVM Group offers services including publicity and press relations, editorial, crisis management, events and public affairs and, now, full-scale financial public relations services. Andrew Edson & Associates has offices in New York City and on Long Island and is headed by Edson, president, and Fraser Seitel, senior partner.

LOS ANGELES—Rogers & Cowan has been retained by AVP Pro Beach Volleyball, the Golf Channel and Rolex Watch USA. Rogers & Cowan is undertaking a marketing and communications campaign on behalf of the AVP to raise the profile of its players. For the Golf Channel, Rogers & Cowan will focus on driving viewership for its Big Break III: Ladies Only television programming.  For Rolex, the firm will activate sports and entertainment sponsorships, beginning with its LPGA involvement that includes sponsorship of the Player and Rookie of the Year awards and player endorsements with Annika Sorenstam and Grace Park.

WASHINGTON, D.C.—Ogilvy Public Relations Worldwide has hired Randy DeCleene, former deputy press secretary to Vice President Dick Cheney, and Elizabeth Straub, former speechwriter to First Lady Laura Bush, as account directors in its Washington office. They will provide counsel to the firm’s public affairs and social marketing clients.

NEW YORK—Marta Tellado has been named vice president of communications at the Ford Foundation. She reports to Susan Berresford, president, and is responsible for the Foundation’s global communications and public affairs. Prior to joining the Foundation, Tellado served as vice president of communications at the Partnership for Public Service, Washington, D.C.

NEW YORK—Bliss, Gouverneur & Associates, which specializes in public relations for professional and financial services firms, has acquired Walsh Communications. Walsh will operate as an independent, wholly-owned subsidiary of Bliss Gouverneur. Bliss Gouverneur and Walsh Communications formed a joint venture in 2000, providing strategic media relations to internet and technology businesses. Walsh relocated to the Bliss Gouverneur offices at that time, so the firms have already been co-located for five years.

BOSTON—Schneider Associates, a full-service Boston-based public relations agency specializing in new product launches, has been chosen by John Wm. Macy’s CheeseSticks to develop a consumer and media awareness campaign for the company’s line of gourmet snacks.

REDWOOD CITY, CA—Eastwick Communications, one of Silicon Valley’s leading independent high-tech PR firms, has launched eastwikkers, a new service providing counsel to organizations looking to integrate new media into their marketing programs. The offering includes www.eastwikkers.com, a group blog focused on best practices in new media and the eastwiki, an agency branded collaborative workspace powered by software vendor Socialtext.

NEW YORK—WeissComm Partners, a full-service agency focused on the communications needs of life sciences companies, has named Terri Clevenger as executive vice president. Clevenger will play a senior leadership role on existing business and will spearhead the management and growth of the firm’s East Coast business out of WeissComm’s recently opened New York office. For the past 13 years, Clevenger has run her own consulting business.

WALTHAM, MA—Schwartz Communications has won six new healthcare clients. They include leading biotech, pharmaceutical, healthcare event planning and medical device companies. Five of the new accounts—AmpliMed, Hawaii Biotech, NxStage Medical, Reed Exhibitions and Vasomedical—will be run from Schwartz Communications’ Waltham, Mass., headquarters. The sixth, StemCells, Inc., will be run as a bicoastal account, tapping resources from both the headquarters and Schwartz’s San Francisco office.

CHICAGO—GolinHarris has promoted David Duschene to executive vice president. In his new role, Duschene will serve as a senior leader for Insidedge, the agency’s global employee communications group.  He is located in the agency’s Chicago office. Duschene joined GH in July 1999. He has led the growth of relationships with clients including NASA, the Federal Aviation Administration, McDonald’s, Verizon Wireless and The Wm. Wrigley Jr. Company.

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