News in Brief (April 16, 2004)
Charting the future of public relations
Holmes Report

News in Brief (April 16, 2004)

Gail Anne Grosso has expanded her role at Edelman to become the firm’s first U.S. creative director. Grosso will split her time between advertising firm Blue and Edelman and will report to and work with Mitch Markson, Edelman’s global creative director.

Paul Holmes

NEW YORK—Gail Anne Grosso has expanded her role at Edelman to become the firm’s first U.S. creative director. Grosso will split her time between advertising firm Blue and Edelman and will report to and work directly with Mitch Markson, Edelman’s global creative director. Grasso, a veteran of Publicis, Saatchi and Young & Rubicam, will be charged with strengthening and refining Edelman’s approach to idea creation and execution.

NEW YORK—5W Public Relations has created a political consulting arm with two initial clients, both running for Congress in New York State. One of the firm’s first clients is Richard Hoffman, Republican candidate for the U.S. House of Representatives from New York’s 18th Congressional District. 5W Political Consulting will work solely for Republican candidates, and Adam Brecht, senior vice president of 5W Public Relations will serve as managing director of the political unit, and spokesman for the Hoffman campaign. The political consulting division provides strategic communications, polling and media relations services to local and national candidates. 

CHICAGO—The Florida office of Golin/Harris International has been retained to provide public relations services for four new clients: The Black Alliance for Educational Options, The University of Miami, Adopt-A-Waterway, and Pineda Covalin.

CHICAGO—Dresner Corporate Services, a Chicago-based communications advisory firm has hired Kyra Kyles, former public relations director at integrated marketing firm Slack Barshinger, to lead its growing corporate communications practice. Kyles joins the firm as vice president of media and public relations.

BOSTON—Financial Dynamics has added three new clients to be managed out of its recently-opened Boston office: Advent International, the global private equity firm; BindView, a leading provider of policy compliance, vulnerability management and directory administration solutions; and Outcome Sciences, a leading provider of web-based electronic data capture and management systems for post-marketing studies.

CHICAGO—Veteran corporate communications professional John Hatfield has joined Golin/Harris International as a senior vice president, where his responsibilities will include leadership of one of the firm’s most prestigious client relationships, Lowe’s Companies. Hatfield comes to Golin/Harris from Exelon Corporation, where he was vice president of communications for Exelon Energy Delivery.

BOSTON—Cone has been charged with handling public relations for the smart car, introduced in Europe six years ago, and recently named the official vehicle of the 108th Boston Athletic Association Boston Marathon. Cone will create buzz for the car at various hot spots within the city, as well generating local media coverage.

EAST RUTHERFORD, NJ—MWW Group has promoted Emily Buchanan to senior account supervisor, and Reggie Dance, Brian Williams and Saurabh Wahi to account supervisor in its New Jersey headquarters. In L.A., Larry Barrios has been promoted to associate vice president and Melissa Spraul to account supervisor.

SAN FRANCISCO—Bite Communications has added three new clients to its U.S. client roster. Altiris, IronPort Systems and Ximeta have each chosen Bite as their public relations agency of record, drawing on the firm’s extensive expertise in corporate, consumer and product public relations.

NEW YORK—Euro RSCG Life, the healthcare division of Euro RSCG Worldwide, has acquired Esquema, Spain’s largest independent healthcare advertising agency, and Medea, one of the country’s leading independent medical education companies. Now called Euro RSCG Life Esquema and Euro RSCG Life Medea, the two companies serve a client roster that includes GlaxoSmithKline, Aventis, Cinfa, Rottapharm, Roche, Lilly, Abbott, Bristol-Myers Squibb & Serono.

SAN FRANCISCO—Blanc & Otus has been named public relations agency of record by four technology companies: Conformative Systems, Layer N Networks, Highwall Technologies, and NetCelera.

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