News in Brief (April 18, 2005)
Charting the future of public relations
Holmes Report

News in Brief (April 18, 2005)

Access Communications has hired Michael Young as a senior vice president and head of the firm’s high-technology group. Young has responsibility for the Amdocs, Trend Micro, NetIQ, Flarion, Decru and iRise accounts.

Paul Holmes

SAN FRANCISCO—Access Communications has hired Michael Young as a senior vice president and head of the firm’s high-technology group. Young has responsibility for the Amdocs, Trend Micro, NetIQ, Flarion, Decru and iRise accounts. Prior to joining Access, Young was managing partner of Agency Analytics, a consulting group he co-founded to help clients and agencies maximize the return on PR investment.

NEW YORK—Ruder Finn has been retained by Glacéau as public relations agency of record. Ruder Finn will raise awareness of Glacéau Vitaminwater, Smartwater, and Fruitwater, and ongoing corporate initiatives. A pioneer and leader in the enhanced water category (more than 2 million bottles of Glacéau water are sold daily), Glacéau is looking to grow while staying true to the brand’s irreverent personality.

PARIS—Publicis Groupe has strengthened its senior management team with the appointment of John Rossant as vice president in charge of communications and public affairs. Rossant will report directly to Publicis Groupe chairman Maurice Levy and will be responsible for all internal and external communication for Publicis Groupe; relations with the press; relations with local, national and international agencies and governments; and strategic analysis.

NEW YORK—The Global Consulting Group, a subsidiary of Lord Peter Chadlington’s Huntsworth, has added two new consultants to its IR practice: Cesar Villavicencio as deputy managing director, and Emmanulle Thiney as associate account director. Both consultants are based in GCG’s New York office. Prior to joining GCG, Villavicencio was an investor relations consultant for Citigate Financial Intelligence and Ludgate Communications. Thiney joined GCG from The Torrenzano Group.

BOSTON—Greenough Communications, one of the nation’s top independent technology public relations firms, has been selected to lead a public relations campaign for Day Berry & Howard, a full-service law firm with one of the most respected trial practices in the Northeast and a diverse business law practice counseling major corporations, small businesses and individuals.

PHILADELPHIA—Devine & Powers Communications Group is launching a new travel, sports and events division. Susan Hamilton, currently director of international marketing for the Philadelphia Convention & Visitors Bureau, has been named vice president and director to oversee the new division.

CHICAGO—GolinHarris has promoted Kimberly Todd to senior vice president in the consumer brands group, where she works on the McDonald’s account. Previously, Todd served as vice president on the McDonald’s and Ronald McDonald House Charities.Rachel Greene has been hired as senior vice president of the same group. A media specialist for more than 15 years, Greene headed several successful McDonald’s publicity campaigns as a GolinHarris freelancer before her official hire.

LOS ANGELES—The Pollack PR Marketing Group has been retained by California Cryobank Stem Cell Services, an umbilical cord blood processing and storage company. Founded by the same physicians who started one of the largest and oldest reproductive tissue banks in the world, California Cryobank, California Cryobank Stem Cell Services’ serves families throughout the U.S. and worldwide.

WASHINGTON, D.C.—President Bush has nominated Sean McCormack, one of his deputy press secretaries, to be the new spokesman for the State Department. McCormack served as deputy White House press secretary for foreign policy and was spokesman for Condoleezza Rice when she was national security adviser. McCormack will replace State Department spokesman Richard Boucher.

SEATTLE—MWW Group has added US Technology and WhatCounts to the client roster of its Northwest office. US Technology, one of the fastest growing IT companies in the United States, has hired the firm for media relations and executive branding capabilities.  WhatCounts, a corporate e-communications company, has retained MWW for strategic PR counsel and to help launch its new product, BlogUnit.  

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