News in Brief (April 19, 2004)
Charting the future of public relations
Holmes Report

News in Brief (April 19, 2004)

JMPR, a specialist in automotive public relations, has been retained by two new clients: Ducati North America, the U.S. arm of Italian-based Ducati and designer and manufacturer of high-performance motorcycles; and the National Hot Rod Association.

Paul Holmes

WOODLAND HILLS, CA—JMPR, a specialist in automotive public relations, has been retained by two new clients: Ducati North America, the U.S. arm of Italian-based Ducati and designer and manufacturer of high-performance motorcycles; and the National Hot Rod Association, the world’s largest motor sports sanctioning body.

TROY, MI—Weber Shandwick has hired Christopher Terry as vice president of its Detroit office and named several staff to its automotive practice. Terry will oversee strategic planning and automotive technology public relations, and will work with clients in the development and execution of consumer and business-to-business communications programs. He joins from [email protected], where he was an account supervisor.

LONDON—Tiger Telematics, parent company of Gametrac Europe, has selected Ogilvy Public Relations Worldwide as its global agency of record. Ogilvy will expand upon its current European role—led from Stockholm—to include public relations support and strategic counsel in the United States. The agency will assist in the global launch of Tiger Telematics’ new product introduction, Gametrac—a wireless handheld multi-entertainment device.

KANSAS CITY, MO—Fleishman-Hillard has named Anne St. Peter general manager of the firm’s Kansas City office. St. Peter succeeds former general manager Rick Thaemert, who has elected to return to a greater focus on client work. St. Peter, who joined Fleishman-Hillard in 1998, has led a Fleishman-Hillard Kansas City team that serves a number of the world’s largest pharmaceutical and biotechnology companies. She was the inaugural director of Fleishman-Hillard’s global biotechnology practice.

PORT WASHINGTON, NY—ProfitCenter Software, a subsidiary of Systemax, a leading direct marketer and manufacturer of PCs and PC hardware, has appointed George Zouvelos to head corporate communications functions. Prior to joining PCS, Zouvelos headed the New York office and was managing partner, head of east coast operations and leader of the media and analyst relations practice for the Weiser Group, a strategic financial communications firm.

SAN FRANCISCO—Ruder Finn/Switzer has been named agency of record by All-America Rose Selections. AARS is the country’s foremost testing and marketing organization for rose introducers and growers. The San Francisco office of Ruder Finn will work with RF/Digital Studios and RF/Creative Services in New York on a three-pronged approach to infuse the AARS brand with new meaning. It will involve education, image upgrade, and a focus on retail and consumer promotions. The account will utilize the integrated marketing services of Ruder Finn, which include public relations, corporate brand strategy, collateral material, website design and retail promotion.

NEW YORK—M&R Strategic Services has hired Dan Klotz, former media relations director at the American Cancer Society, as vice president and New York director of communications. Last month, M&R’s D.C. office announced the hiring of former FCC public affairs director Liz Rose and former Justice Project director Peter Loge as senior vice presidents in their media and campaign departments, respectively.

NEW YORK—G.S. Schwartz & Co. has signed two new clients: Della Femina Rothschild Jeary and Partners, an advertising agency headquartered in New York City and led by industry legend Jerry Della Femina and Michael Jeary; and It’s Just Lunch, a specialized dating service that arranges lunch dates nationwide for busy professionals through franchise operations in 60 U.S. cities.

NEW YORK—Weber Shandwick has named Lisa Travatello chief creative officer in the agency’s New York office. In her new role, Travatello will provide creative and strategic counseling for clients throughout the Weber Shandwick network and support the agency’s new business activities. She also will continue to provide senior management oversight to New York consumer marketing clients.

MELVILLE, NY—Arrow Electronics has named Jacqueline Strayer, to the position of vice president, corporate communications. Strayer will provide strategic direction for Arrow’s worldwide public relations, internal communications, contributions, and community relations activities. Strayer was most recently director of corporate communications for United Technologies Corp. Prior to UTC, Strayer owned and operated a successful consulting business and held significant roles in communications at GE Capital, William M. Mercer, and GTE (now Verizon).

NORFOLK, VA—Carter Ryley Thomas has promoted Deborah Myers to senior vice president. Myers, who serves as general manager of CRT’s Norfolk, Va. office, was also named director of new business development for CRT’s health sciences provider practice. Myers joined CRT in 1999 and opened the agency’s Norfolk office. Prior to joining CRT, Myers was director of corporate communications for Sentara Healthcare.

HOLLISTON, MA—Shock PR, a full-service public relations and analyst relations agency, has added eight new clients since the last quarter of 2003. New clients include AutoHeroes, a personal auto/buying leasing assistance service; InfoCyclone, a data acceleration software company; NetExposure, a web development and training services company; Precision Marketing Group, a marketing services firm; Shunra Software, an application testing and network emulation software solutions provider; Stackpole Associates, a services marketing firm; ValuTrack, a wireless mobile sales force automation solutions company; and Visible Inventory, a real-time inventory management solutions company.

View Style:

Load 3 More
comments powered by Disqus