News in Brief (April 25, 2005)
Charting the future of public relations
Holmes Report

News in Brief (April 25, 2005)

Burson-Marsteller has won a competitive review to be named Keurig’s public relations agency of record.

Paul Holmes

NEW YORK—Burson-Marsteller has won a competitive review to be named Keurig’s public relations agency of record. Keurig may be best-known for its in-office single cup brewer systems and has recently launched single cup brewers to the consumer market, online and through retail partners. The pitch was led by Burson-Marsteller’s brand marketing practice and the work will entail consumer and some corporate/business-to-business media relations. The consumer work will begin immediately and entails an annual news bureau PR program, as well as consumer PR, promotion and experiential marketing.

WASHINGTON, D.C.—William Pierce, deputy assistant secretary for public affairs at the Department of Health and Human Services for the last four years, is joining APCO Worldwide as vice president, focusing on health care issues. Pierce was at the forefront of some of the country’s most challenging and unexpected health policy and public health debates. Beginning with President Bush’s 2001 announcement of a new stem cell policy, the 9/11 and anthrax attacks, the Medicare debate, passage and implementation, to this past fall’s flu shortage, presidential election and the Federal Drug Administration drug safety debate, up to the current debate over Medicaid reform, Pierce was on the frontlines as the spokesman for HHS and one of the department’s key public affairs advisors.

MINNEAPOLIS—Pulte Homes, one of the nation’s top homebuilders, has named Carmichael Lynch Spong as public relations counsel of record for its Del Webb brand of active adult communities. With one of the largest home and shelter practices in the industry, CLS represents household brands including American Standard, Formica, Juno Lighting, Lutron Electronics, MasterBrand Cabinets, Maytag, Amana, Jenn-Air and Select Comfort.

WASHINGTON, D.C.— The Securities Industry Association has Christina Martin senior vice president for corporate communications. Martin will be responsible for directing SIA media relations and communications strategy.  She will serve on the association’s management committee and report to SIA President Marc Lackritz. Martin comes to SIA from Powell Tate|Weber Shandwick where she was executive vice president.

MIAMI—Brian Burlingame has been promoted to chief operating officer—a new position—at The Jeffrey Group. Burlingame is based at the company’s Miami headquarters, from which the firm manages strategic communications campaigns for U.S. general and Hispanic market clients. Burlingame had been vice president of operations at the firm since 2002. In his new position, he will take on responsibility for managing the company’s operations in Latin America and the continued expansion of the agency’s Marketing Services group while continuing to serve as the firm’s chief financial officer.

NEW YORK—Jennifer James has been named vice president of media relations for L’Oreal USA, based in New York. She is responsible for external media relations for L’Oreal USA, the U.S. subsidiary of the world’s largest beauty company. She reports to Rebecca Caruso, executive vice president of corporate communications and external relations.

IRVINE, CA—Siemens Home Appliances has selected PainePR as its new national public relations agency. A global leader in the home appliance industry, Siemens—a unit of a joint venture between Germany’s Robert Bosch and Siemens AG—launched its brand in the United States in the fall of 2003 through retail partner, Best Buy.

BOULDER, CO—Metzger Associates, best know for its work in high-tech public and investor relations, is diversifying into new areas, including natural products. The firm has hired Doyle Albee to lead the new practice. Albee’s experience includes directing communications for storage giant Maxtor to award-winning beverage campaigns for Coors Brewing Company and several bottled water brands. He has now integrated his own practice—serving a variety of tech, cable telecommunications and natural products clients including The Cable Center, Silicon Mountain Memory, Thanasi Foods, Gold Systems, and Xtreme Performance Nutrition—into Metzger.

LOS ANGELES—The Honig Company has been retained by Small World Kids, a leading manufacturer, marketer and distributor of high-quality children’s products through its subsidiary Small World Toys. The Honig Company will be handling both corporate communication and product publicity efforts for Small World Kids.

WASHINGTON, D.C.—Former journalist Matt Landin has been appointed vice president at The Aker Partners. He comes to the Washington communications firm with nine years of journalism and media relations experience in the U.S. and Europe. Landin most recently worked as an editor at the German Press Agency in Washington.

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