News in Brief (April 3, 2005)
Charting the future of public relations
Holmes Report

News in Brief (April 3, 2005)

Maloney & Fox, the New York-based consumer marketing communications firm that is part of Waggener Edstrom has added several new clients and expanded some existing relationships.

Paul Holmes

NEW YORK—Maloney & Fox, the New York-based consumer marketing communications firm that is part of Waggener Edstrom has added several new clients and expanded some existing relationships.
Peroni Nastro Azzurro, the premium Italian beer distributed in the U.S. by Miller Brewing Company, selected M&F to re-launch the brand to the New York market this spring and summer as an example of “Italian design applied to beer.”
 The Drambuie brand team at Bacardi USA has increased its commitment to M&F with a second-year contract after a program of award-nominated custom events and high-impact media relations activities in 2005. Network Solutions, the provider of online solutions for small businesses and a pioneer in domain name registrations, renewed its relationship with M&F and appointed it the company’s consumer PR agency of record.

HONG KONG—Ruder Finn Asia has named Graham Vink, an award-winning former journalist and experienced crisis counselor, as a senior vice president based in the agency’s Hong Kong office. Vink will provide high-level assistance on crisis and issues management, media relations and sophisticated public affairs programs for clients throughout Asia.
Vink was previously a senior vice president at Fleishman-Hillard in Washington, D.C. For the past two years, he spent most of his time in Asia. Earlier, he was a reporter and editor for The Associated Press in Seattle and its world headquarters in New York; for the Miami Herald; and for daily newspapers in Washington state and Oregon.

SAN FRANCISCO—Landis Communications has added two new clients TRUSTe and the Bay Area chapter of the American Red Cross. The American Red Cross Bay Area chapter hired Landis to help implement a strategic communications program surrounding the launch of a three-year initiative designed to prepare Bay Area residents for both small and large disasters. TRUSTe selected Landis to develop a year-long public relations campaign to increase general awareness about the company’s services and the Internet security industry, focusing on consumers.
 Landis also added two new team members to the company. Anne Wintroub will join Landis in the newly-created position of director. She will supervise client campaigns and communications and manage accounts and will also help the firm develop new business opportunities in a variety of industries. Most recently, Wintroub was director of communications at KQED Public Broadcasting. In addition, Alicia Balkrishna joins LCI as account executive from Torme Lauricella & Company.

CENTENNIAL, CO—Peter Webb Public Relations has added three new accounts: the Colorado Association of Commerce and Industry, which champions free enterprise and a healthy business climate and has retained Webb PR for media relations and internal communications support during the 2006-2007 legislative season; Kiosk, the largest kiosk provider in North America, which is working with Webb PR to announce its new brand identity and debut new product offerings; and Squeeze, a smoothie franchise company that has contracted Webb PR to launch its brand and increase visibility of its antioxidant-rich smoothie and beverage products through media and community outreach campaigns.

WASHINGTON, D.C.—Public affairs firm Weber Merritt has hired David Whitmore as chief operating and chief financial officer to oversee the company’s business operations and growth strategy. Whitmore was previously executive vice president, CFO and a board member at The Cassidy Companies, where he also led the acquisition team of Weber Shandwick North America.
 Also new to the firm is KayAnn Panagi, who will oversee market research for business development, competitive analysis and opposition research for existing clients.  She was most recently the director of research for National Strategies and a research analyst for political campaigns for the National Republican Congressional Committee.

BOSTON—Schneider Associates, a Boston-based public relations firm that specializes in launching new products and services, has promoted Marc Berliner to group director of the consumer practice. As group director, Berliner will oversee program development and manage Schneider’s consumer clients including Baskin-Robbins, Hannaford Supermarkets, John Wm. CheeseSticks, and d-CON.
 Berliner has more than 10 years of experience in consumer, high-tech product and brand marketing. Before joining Schneider Associates in April 2004, Berliner was the communications manager for Workbrain, a leading provider of enterprise workforce management software.

CHICAGO—Zapwater Communications has been retained by the Pritzker Military Library to handle all of the institution’s public relations and communications needs. Zapwater will provide strategic counsel for the library and assist in raising its profile. In addition, the firm will be responsible for promoting the library’s weekly programs, which feature the foremost military historians, biographers, best selling authors, scholars, and journalists.

SAN JOSE, CA—Coakley Heagerty, a Silicon Valley marketing communications agency, has named Jennifer Van Every as the company’s director of public relations. Van Every’s efforts will focus on the development and integration of key public and community relations strategies for the firm’s client base.
Van Every joins the agency following six years as worldwide senior public relations manager for San Jose-based Xilinx, where she was responsible for implementing global public relations strategies for the company’s key semiconductor product lines. Prior to Xilinx, Van Every served as communication manager for The Health Trust in San Jose.

WASHINGTON, D.C.—Carmen Group Communications, the public relations and public affairs firm founded by former Kamber Group chief executive Victor Kamber, has hired Ken Ericson as vice president. He will lead Carmen Group’s practice focused on union outreach and client management. In addition, Jen Chung has joined as vice president and creative director.
Ericson was assistant managing editor for the broadcast division of The Associated Press and was responsible for the editorial management of AP’s U.S. television portfolio, which included text, graphics and video products. Prior to joining AP, he was News Director at WDSU-TV in New Orleans. Chung was creative director at the National Science Foundation.

NEW YORK—The International Advertising Association has named Sharif Abukhadra, IAA Jordan chapter president, as its global vice president for communications and public relations. Abukhadra will work closely with the IAA global vice president of strategy, Raymond So, who is the chairman of BBDO, Asia Pacific, to produce a two-year communication plan for the Association. It is expected that the plan will draw on the Association’s past and project its future.

MINNEAPOLIS—Fast Horse, a Minneapolis-based consumer marketing public relations agency, has added Charley Ciresi as client relationship manager and Dave Fransen has been hired as a client relationship director.
 Ciresi specializes in media relations, consumer research, writing and editing and special events and recently worked at Portland, Ore.-based Lane Marketing. Fransen specializes in strategic program planning, internal and external corporate communication, new product launches and event planning and execution and previously worked at the Bloomington office of Weber Shandwick.

NEW YORK—5W Public Relations has been named agency of record by OneTravel Holdings, one of the largest full-service online and offline providers of travel services. OneTravel Holdings owns and operates 1-800-CHEAPSEATS, SunTrips,,, and

CLEVELAND—Northlich has named Todd Morgano as management supervisor in its Cleveland office, the former Public Relations Partners operation acquired by Northlich in November 2005. For the past year, Morgano worked as an independent public relations consultant serving clients such as KeyBank, Northwest Airlines, University Hospitals of Cleveland, ICI Paints and others. Earlier, he was manager of consumer PR at Progressive Insurance.

WATERTOWN, MA—Shift Communications has promoted Parry Headrick to vice president of sales and marketing, based in the firm’s San Francisco office. Headrick will continue to lead the agency’s coast-to-coast efforts to boost awareness of the Shift Communications brand and to gain significant market share nationally.

LANHAM, MD—Vocus, a leading corporate communications and public relations software company, has released Vocus News-On-Demand Premium, a new version of the company’s award-winning news monitoring service. Vocus News-On-Demand Premium adds the printed editions of more than 6,000 publications—including The New York Times, Forbes and USA Today—to the more than 20,000 news sources already monitored.

BOSTON—Morrissey & Company has promoted Megan Page from director to vice president and hired Sarah Gerrol as an associate. Page leads the Biogen Idec  and Sappi Fine Paper North America teams and provides strategic communications counsel and support for the firm’s other clients. She joined Morrissey as an associate in 2001 from the Antenna Group in San Francisco.
 Gerrol is primarily working with life sciences and corporate clients, including Biogen Idec, American Retirement Corporation, and Sappi Fine Paper.

LOS ANGELES—Tellem Worldwide will provide publicity support for the stage debut of Barbie in “Barbie Live In Fairytopia,” presented by Mattel and Live Nation in approximately 80 cities across North America beginning in Spring 2006.


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