News in Brief (April 5)
Charting the future of public relations
Holmes Report
CEO

News in Brief (April 5)

Sony Ericsson Mobile Communications has selected The Jeffrey Group to manage its Latin American public relations efforts. Sony Ericsson is a leader in the mobile phone and multimedia handheld communications industry.

Paul Holmes

MIAMI—Sony Ericsson Mobile Communications has selected The Jeffrey Group to manage its Latin American public relations efforts. Sony Ericsson, a leader in the mobile phone and multimedia handheld communications industry, is a joint venture established to draw on the cellular technology of Ericsson and Sony’s expertise in developing popular consumer electronics.

LONDON—Guillaume Herbette has been promoted to regional chief operating officer of Europe and South Africa for Fleishman-Hillard International Communications. Herbette will oversee performance planning, budgeting, accounting, finance, property management, capital spending, and coordinate with the human resources and information technology areas for the Fleishman-Hillard European and South African network, which includes 18 offices in 10 countries.

SAN FRANCISCO—Access Communications has been named agency of record for Threshold Pharmaceuticals, a privately held South San Francisco maker of innovative cancer drugs. The agency will provide strategic communications counsel, including trade and business media relations support.  The Threshold account will be managed by Access founder and CEO Susan Butenhoff, who also is heading up the agency’s new life sciences practice. Assisting Butenhoff with the Threshold account are life sciences specialist Jeanne Berkowitz and account director Kim Paone.

HOUSTON—BindView Corporation, a leading provider of policy compliance, vulnerability management and directory administration solutions, has promoted Michelle Herring to vice president of corporate marketing and communications. Herring is responsible for all global marketing and communications, including lead generation and corporate marketing programs, advertising, public relations, Web and marketing communications.

BOSTON—Greenough Communications has added two new clients: Digital Innovations, based in Chicago, picked Greenough to support the launch of a new line of consumer electronics products, while technology consulting firm Molecular selected the firm to drive a corporate reputation campaign.

NEW YORK—Euro RSCG Worldwide has announced the formation of Euro RSCG 4D, the agency’s new global marketing services and digital brand. Euro RSCG 4D is created by the merging of existing Euro RSCG Marketing Services and Euro RSCG Interaction companies, with new agencies that joined Euro RSCG during the September 2003 Havas reorganization, such as Euro RSCG Skybridge, EHS Brann, Brann Worldwide, and NRS.

WASHINGTON, D.C.—GYMR has added several healthcare clients, conducting third party outreach and media relations to support the unveiling of the Ad Council’s campaign to fight obesity, sponsored by the U.S. Department of Health & Human Services; helping NASPE-Heart Rhythm Society with PR at the American College of Cardiology conference; and launching a gala fundraiser for the National Alliance for Research on Schizophrenia and Depression.

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