News in Brief (August 16, 2004)
Charting the future of public relations
Holmes Report

News in Brief (August 16, 2004)

Hass MS&L, the Michigan operation of Manning Selvage & Lee, has named Jud Branam managing director of its Ann Arbor office.

Paul Holmes

ANN ARBOR—Hass MS&L, the Michigan operation of Manning Selvage & Lee, has named Jud Branam managing director of its Ann Arbor office. Branam will lead Hass the office, managing its web and
technology development work and media monitoring for General Motors, Procter & Gamble, the University of Michigan and other clients. Prior to his new assignment, Branam was senior vice president of PR technology at Hass. Before joining Hass MS&L in 1998, Branam led content and community development for the motorsports site and consulted on web initiatives for Ford Motor Co.

LOS ANGELES—Six months into his tenure as executive vice president of entertainment public relations and on the heels of orchestrating the most successful Primetime Emmy Awards campaign in the network’s 28-year history, Richard Licata has been promoted to executive vice president, corporate communications for Showtime Networks. Licata came to Showtime in January 2004 from Rogers & Cowan, where he was executive vice president, television & digital media.

NEEDHAM, MA—RFBinder Partners has been retained by Cambridge -based Zipcar, a provider of self-service, on-demand cars for rental by the hour or day, to drive local and national public relations campaigns and promote Zipcar’s continued growth and expansion. Josh Gitelson, managing director in RFBinder’s Boston office, and David Shein, managing director in RFBinder’s New York headquarters, will oversee the account.

CHICAGO—Financial Relations Board has promoted Claire Koeneman to executive vice president in the firm’s Chicago office.   Koeneman, who has been with Financial Relations Board for 10 years, most recently served as senior vice president, and has led the firm’s growth in becoming a leading investor relations agency in the REIT and real estate-arena. 

NEW YORK—Lifestyle and sports marketing specialist Alan Taylor Communications has added six new clients including Ameriquest Mortgage Company, Sara Lee’s Duofold brand, Outdoor Life Network, Town Sports International, Superset Tennis and The Buoniconti Fund to Cure Paralysis. For Ameriquest, the agency will leverage the mortgage company’s sponsorship of Major League Baseball via a program titled, Take A Legend To The World Series. Sara Lee’s Duofold brand has retained the agency to increase awareness and sales of its all-season line of base-layer products. The Outdoor Life Network has charged the firm increasing media coverage of its outdoor sports programming and on-air talent.

SAN FRANCISCO—PG&E Corporation has named Leslie Everett as senior vice president and assistant to the chairman. Everett will continue to oversee the corporate secretary function, coordinate corporate communications, and direct corporate governance matters relating to the boards of directors.  She is also -president of the PG&E Corporation Foundation for charitable giving. Everett began her career at Pacific Gas and Electric Company in 1977 in the planning and research organization.

ATLANTA—Following the inaugural 2004 People! Possibilities! Power! Conference in Atlanta, Sigma-Tau Pharmaceuticals has hired Duffey Communications to rollout the event nationwide. Sponsored by Sigma-Tau Pharmaceuticals and local offices of the National Kidney Foundation, thje symposia for dialysis patients feature nationally known authors, medical experts and patient advocates.

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