News in Brief (August 2, 2004)
Charting the future of public relations
Holmes Report
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News in Brief (August 2, 2004)

Schwartz Communications has promoted Mark McClennan in its Waltham office and appointed Bronwyn Boyd-Sanders in its San Francisco office as vice presidents.

Paul Holmes

WALTHAM, MA—Schwartz Communications has promoted Mark McClennan in its Waltham office and appointed Bronwyn Boyd-Sanders in its San Francisco office as vice presidents. McClennan will maintain active leadership in high-tech accounts and play an  increased role in agency-wide management, while Boyd-Sanders joins Schwartz  Communications’ management team and bolsters the agency’s growing healthcare practice.

GARDENA, CA—Nissan North America has named Katherine Zachary manager of corporate communications for its Midwest region. Zachary will work at Nissan Technical Center North America, headquarters of the automaker’s North American vehicle research and development operations. She will be responsible for public relations activities in the northern Midwest and for the Nissan Technical Center. For the past five years, Zachary has worked for Ward’s Communications, most recently as associate editor of WardsAuto.com, a daily subscriber-based on-line journal, and Ward’s Automotive Reports, a weekly industry publication.

NEW YORK—Interpublic’s entertainment public relations specialist Bragman Nyman Cafarelli has hired Doug Scott as senior vice president and general manager of its New York office. Scott joins from branded entertainment company Matter, and will be responsible for managing existing New York clients such as General Motors and Columbia House; building event management business.

VENICE, CA—The Los Angeles Marathon has retained The Blaze Company to promote the Marathon’s 20th Anniversary on March 6, 2005.

SAN FRANCISCO, CA—Manning Selvage & Lee has named Ben Drew as a vice president in its San
Francisco office. Drew, who first joined MS&L in October 2003 as a consultant, specializes in media relations, crisis communications and issues management. In his new role, he will manage the office’s corporate and public affairs team and lead several accounts.

NEW YORK—Crunch Fitness, chain of gyms with 24 locations in major markets, has named Inna Shamis as director of public relations. Shamis was formerly an independent communications consultant working with such brands as Solaris Health System, Cadbury Adams, Phillips Lighting and SPLENDA Brand Sweetener. Prior to consulting, Shamis was corporate communications manager at RCI, a division of Cendant Corporation.

PITTSBURGH—Jack Horner Communications has added Mary Ann Miller as senior vice president. Miller will provide strategic counsel to JHC clients, manage the public relations and graphic design departments of the agency, and serve as new business development facilitator. She most recently worked for Desbrow & Associates as executive vice president, where she developed new business, and managed communications and public relations strategy, program development and execution for a variety of consumer, retail, non-profit and business-to-business clients.

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