News in Brief (August 23, 2004)
Charting the future of public relations
Holmes Report

News in Brief (August 23, 2004)

The Boca Juniors Athletic Club, one of Latin America’s most successful and popular soccer teams, has named Burson-Marsteller Miami as its international communications agency.

Paul Holmes

MIAMI—The Boca Juniors Athletic Club, one of Latin America’s most successful and popular soccer teams, has named Burson-Marsteller Miami as its international communications agency. The firm’s primary goals will be to promote the Argentinean team’s brand name globally, and assist in the generation of future sponsorship and marketing contracts. Initially, Burson-Marsteller will organize a sponsorship bid for the official jersey and entire sportswear line of Boca Juniors’ soccer and basketball teams (both professional and youth).

SANTA MONICA—The National Academy of Recording Arts & Sciences has named Ron Roecker as its vice president, communications. Roecker, who recently served as the senior director of communications, will continue reporting directly to Neil Portnow, president of the Recording Academy. Roecker joined the Recording Academy in May 2001. Prior to joining the Academy, he was vice president, brand marketing & creative strategy for Ketchum Los Angeles, including Ketchum Entertainment Marketing.

PLYMOUTH, WI—Orion Energy Systems, a leading designer and manufacturer of energy efficient lighting systems and controls for industrial, commercial and retail environments, has retained KCSA Worldwide to establish a national profile and to help educate the U.S. manufacturing community about the role energy efficient lighting can play in benefiting their bottom line, improving their productivity in the workplace and still safeguarding the environment.

RAMSEY, NJ—Cascadia Consulting Group, which provides management and marketing consultancy to food and beverage companies, has expanded its range of services to include public relations with the hire of Carrie Waible and Kelli Coppola. Waible was previously with Savvy Partners in New York and has provided public relations and event marketing support brands including Oakley, Pepsi and Council of Fashion Designers of America.  Coppola worked in the advertising industry, on brands including Black & Decker and Mattel, and more recently in the field of branding by design.

WASHINGTON, D.C.— Oakland University, located in Rochester, Mich., and Coppin State University, located in Baltimore, Md, have hired MWW Group’s education lobbying and appropriations practice.  The firm will work to secure funding for the schools’ nursing programs, develop and execute government relations campaigns and manage higher-education issues for both universities.  Recently, MWW has led successful initiatives for The University of Maryland, Baltimore; Ramapo College of New Jersey and Holy Name Hospital.

NEW YORK—Euro RSCG Magnet has named Robert Argento as its national media director. Argento will advise on all aspects of media relations with a particular focus on his expertise in national broadcast media. Before joining Euro RSCG Magnet, Argento held several agency positions including senior account supervisor and director of media strategy and editorial services at Sloane & Company and Euro RSCG Middleberg, respectively. Most recently, he was a project manager and lead consultant for Magnet for its marketing and positioning campaign for Evian.

NEW YORK—Lou Hammond & Associates has picked up new travel accounts, including Classic Custom Vacations, Le Mansion del Rio, The Cliffs Resort, 70 Park Avenue Hotel, and Royal Plantation Spa & gold Resort. It has also added several lifestyle accounts, including Family Books at Home, Michael Graves & Associates, and Graham & Brown. Additionally, the firm has renewed its contract with the Palm Beach County Convention & Visitors Bureau, after a competitive review.

BETHESDA, MD—Social marketing specialist Equals Three Communications has hired Kristen Musumeci as executive vice president. Musumeci, who has 14 years experience in the healthcare and social marketing sectors. In her new role, she will provide leadership at the 50-person agency, overseeing all departments and activities while helping to expand the agency. Prior to joining Equals Three, Musumeci was vice president for Finding Cures, a start-up affiliate of Matthews Media Group, focused on providing personalized health information and access for consumers.

WALTHAM—Schwartz Communications has won nine new clients, including leading security, monitoring and content management companies. Six of the new clients—AirDefense, BakBone Software, DataFlux Corporation, Imaginatik, PredatorWatch, and Workshare—will be run from Schwartz Communication’s Waltham, Mass., headquarters. BuyerLeverage, Eset Software and Xythos Software will be serviced from Schwartz’s San Francisco office.

HORSHAM, PA—Diccicco Battista Communications, a full-service marketing communications firm, has formed a strategic alliance with SAI Marketing and opened a new Central Pennsylvania office. As part of the alliance arrangement, SAI is moving its operations to Diccicco Battista’s Horsham location, with 18 SAI employees joining the Diccicco Battista workforce for a total of 54.  The two firms will remain separate entities while working in a collaborative environment.


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