News in Brief (August 25)
Charting the future of public relations
Holmes Report

News in Brief (August 25)

Theraline, a juvenile product market leader throughout Europe, has retained Cone as its public relations partner in the U.S.

Paul Holmes

BOSTON—Theraline, a juvenile product market leader throughout Europe, has retained Cone as its public relations partner in the U.S. Theraline (U.S), the Massachusetts-based subsidiary of German company Theraline, has hired Cone for the U.S. launch its new maternity and nursing concept, The Big V Pillow, designed with input from physiotherapists and midwives. The pillow molds to fit individual body shapes and sizes, allowing for maximum individualized comfort for a variety of uses.  Cone will manage national and local market media relations, as well as advertising strategy around the brand’s U.S. launch.

APPLETON—Air Wisconsin Airlines Corporation has named Kelly Lanpheer as its new corporate communications manager. Prior to AWAC, Lanpheer was a communications strategist for Thrivent Financial for Lutherans, a Fortune 500 financial services organization.

STAMFORD—South African Tourism has hired Peter Martin Associates to handle public relations in the U.S. following a review that included Jensen/Boga, M. Silver Associates, Nancy J. Friedman Public Relations and incumbent Patrice Tanaka & Co. PT&Co. had handled the account since March 2001. PMA held South Africa’s PR account for a year before PT&Co took over.

NEW YORK—Ogilvy Public Relations Worldwide has named Joe Snodgrass as vice president in its corporate practice. He will be responsible for crisis communications, message development, editorial support and media relations. Snodgrass returns to Ogilvy PR after spending two years in the New York office of The Harbour Group, a public affairs and government relations firm.

LONDON—Menlo Worldwide, one of the world’s largest transportation, logistics and supply chain management companies, has appointed GCI London to manage a Pan-European media relations campaign to raise the organization’s profile and support its rebranding. GCI offices in Menlo Worldwide’s key European markets, including Germany and Eastern Europe will be involved in the campaign.

SEATTLE—Puget Sound Energy has named Phil Bussey, president of the Washington Roundtable, as vice president of regional and public affairs. He will oversee the company’s state and local government relationships, as well as corporate communications, advertising, corporate contributions, community relations, information technology, corporate facilities and municipal land management.

NEW YORK—Ketchum has strengthened the leadership of its healthcare practice with the addition of Amy McCarthy as senior vice president/group manager. McCarthy comes to Ketchum from Chandler Chicco Agency (CCA) where she served as a member of the management team leading significant pharmaceutical accounts such as Pfizer, now one of Ketchum’s largest clients; Novo Nordisk Pharmaceuticals; and Novartis. 

PITTSFORD, NY—Canandaigua Wine has selected Buck & Pulleyn to spearhead a national consumer public relations campaign for the launch of its Arbor Mist Wine Blenders, the first blender drink made with wine. The campaign is running throughout the 2003 summer season and focuses on national consumer print media and local dailies within 10 target cities.

CLEVELAND—Former McKinsey & Company senior partner Jim Bennett has expanded his relationship with Dix & Eaton and been named senior managing director. Bennett has been providing counsel to the firm and its clients on an informal basis since last summer. He will now devote half his time to D&E clients while spending the remainder counseling his own clients on strategy and governance issues.

RICHMOND—Carter Ryley Thomas has added Fauquier Hospital, a community hospital in Warrenton, Va., to its client roster. The firm’s initial efforts will focus on helping Fauquier Hospital refine its brand image to coincide with the completion of the first phase of extensive renovations and expansions at the hospital, which is expected to be completed in early 2004. In addition, the firm had been retained by A. Smith Bowman Distillery to promote its latest Virginia Gentleman 90 Proof Small Batch Bourbon (VG90).

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