News in Brief (August 30, 2004)
Charting the future of public relations
Holmes Report

News in Brief (August 30, 2004)

Melissa Daly, former vice president and communications director for Fred Alger Management, has joined Brunswick Group as senior associate partner.

Paul Holmes

NEW YORK—Melissa Daly, former vice president and communications director for Fred Alger Management, has joined Brunswick Group as senior associate partner. At Fred Alger Management, Daly oversaw communications and media relations for the institutional and retail businesses. Prior to that, she was the director of media relations for Hartford Life developing and implementing media strategies for its mutual funds, annuities and life and disability insurance products.  Earlier, at Lipper Analytical, Daly served as an industry commentator frequently appearing on CNBC, CNN and local business programs providing analysis on industry trends and developments.

NEW YORK—M Booth & Associates has been named public relations agency of record by the Blue Buffalo Company, to provide strategic communications and retail support for the nationwide launch of its line of healthy pet food products.  The M Booth account team will be led by Richard Goldblatt, senior vice president and director of the consumer products group.

REDMOND, WA—Nintendo of America has promoted Beth Llewelyn to senior director of corporate communications. Llewellyn manages Nintendo’s public relations activities in the United States, including media relations and the introduction of new Nintendo hardware and software products. She will now expand her role in global communications and investor relations. In addition, Nintendo has named Robert Matthews senior director of consumer marketing. He oversees all Nintendo advertising, consumer research, event marketing, sponsorships, partnership marketing and entertainment marketing.

SAN FRANCISCO—Thunder Factory, an integrated marketing services firm, has opened a Los Angeles office and the hired Lisa Larroque as vice president. “We view Los Angeles and the greater Southern California region as lynchpins to our growth strategy,” said Patrick Di Chiro, chairman and CEO.

SILICON VALLEY—The Churchill Club has retained the Silicon Valley office of Edelman as agency of record. The Churchill Club hosts business forums for industry leaders who exchange insight into visionary ideas and new information in the technology field.

NEW YORK—Toyota Motor North America has named Patricia Pineda group vice president of corporate communications and general counsel at the company’s New York office. Reporting to Dennis Cuneo, senior vice president, Pineda will be responsible for public and investor relations, corporate advertising and philanthropy, including The Toyota U.S.A Foundation. She will also work closely with Toyota’s diversity advisory board.

HILLSIDE, NJ—GlowPoint, a leading carrier-grade, IP-based video communications service provider, has chosen Horn Group, Inc. as its public relations and interactive services agency of record. The firm was selected based on its integrated approach to public relations and interactive services, ability to understand and articulate the business value of video communications, reach into targeted vertical markets, and heritage in enterprise software and expertise in the telecommunications market.

SAN FRANCISCO—Ruder Finn/Switzer has promoted Kristin Greene to senior vice president, San Francisco. Greene heads up the consumer practice and will direct all consumer-focused accounts for the Northern California office. Her new responsibilities will involve research, integrated consumer marketing and partner marketing, along with other “non-traditional” PR and marketing activities.

MINNEAPOLIS—The Minnesota State Lottery named Colle+McVoy agency of record today for its $7 million advertising and public relations account. ”Colle+McVoy best showed the ability to integrate its agency resources to meet the Lottery’s marketing needs,” says Michael Vekich, acting director of the Lottery. “It exhibited a clear understanding of where we need to go to grow our business.”

ST. LOUIS, MO—O’Connor & Partners, a public relations agency with offices in downtown St. Louis and Belleville, Ill., has been named Manning Selvage & Lee’s network affiliate for St. Louis and downstate Illinois. MS&L’s network consists of 100 fully owned, partially owned, network partner and affiliate offices worldwide. 

WALTHAM, MA—Racepoint Group, a public relations and marketing consultancy serving technology, health and science companies, has added six new clients. New clients include Context Web, a provider of real-time, high precision contextual advertising solutions; Cook Inc., the largest privately held medical device manufacturer in the world; Formation Systems, which develops product lifecycle management software; iKnowtion, a marketing and analytic consultancy that enables companies to optimize their customer relationships; Massachusetts Innovation and Technology Exchange; and Third Screen Media, a mobile media management company.

SACRAMENTO—Edelman has added four new staff members to its Sacramento office.  Josh Morgan, Christine Pierson, Jaime Morse and Sam Caygill have recently joined as senior account supervisor, account supervisor, account executive, and assistant account executive respectively. Morgan joins Edelman from Apple Computer in Cupertino, where he led Apple’s public relations activities for government and education including Folsom-based PowerSchool, a division of Apple.

SAN FRANCISCO—Access Communications has signed three new clients. Fees from the new clients—Acelrys, mental images, and Orbital Data—are expected to add approximately $400,000 to the firm’s revenues in the current calendar year. The accounts will be served by teams in the agency’s San Francisco and New York offices.

DETROIT—Ford Motor Company has made a series of senior personnel appointments designed to strengthen the global integration of its communications team. Stuart Dyble has been appointed vice president, communications and public affairs for Premier Automotive Group and Ford of Europe; Ian Slater is appointed vice president, communications and public affairs for Ford of Europe; and Niel Golightly appointed director of environmental strategy for Ford Motor Company.

BASKING RIDGE, NJ—Millennium Biotechnologies, a pioneer in the research and development of specialized nutritional products, has retained KCSA Worldwide to implement a comprehensive public relations campaign dedicated primarily to the support of the company’s flagship products, Resurgex and Resurgex Plus.


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