BOSTON—Technology PR specialist Horn Group has named Len Dieterle managing director of its Boston operations, which will celebrate 10 years in the New England market next month. Dieterle, who joins Horn after nine years with Porter Novelli, working on clients such as BMC Software and Analog Devices, will be responsible for strategic client service, business development and operations. The firm has also added a number of new clients including ArcSight, a leader in enterprise security management software; Cape Clear Software, a driving force in the enterprise service bus space; and Aegis InterWorld, a global provider of business process outsourcing products and services.
LOS ANGELES—Idol Go Home, an online game and interactive community for fans of American Idol, has retained Ruder Finn as its public relations agency of record. Ruder Finn is charged with leading web-based Idol Go Home’s consumer communications campaign to establish its new brand identity and to raise public and media awareness of Idol Go Home’s online offerings, including the nation’s first online game in which participants can win prizes for correctly predicting American Idol results.
MIAMI—The Jeffrey Group has named Michael Valdés-Fauli as managing director at the agency’s Miami headquarters office. In his new role, Valdés-Fauli will be part of the firm’s executive management team and will take on responsibility for directing activities on the agency’s Florida, U.S. Hispanic and regional Latin America accounts. Valdés-Fauli joined The Jeffrey Group in 2004 from Conexión PR. Prior to that, he held positions at the Hispanic division of Universal Pictures in Los Angeles and Fleishman-Hillard in Washington, D.C.
BOSTON—Greenough Communications has added Covergence, a company dedicated to enabling the future of real-time communications, to its client roster. Greenough has been retained to increase brand recognition and bolster awareness of the company’s products. Greenough has also added Vanu, which provides software radio technology that simplifies networking solutions for wireless communications infrastructure.
NEW YORK—Lifetime Television has named Neil Schubert, a 20-year veteran of television media relations who has held positions at Universal, Warner Bros., ABC and Orion, as its new senior vice president of publicity, reporting to Meredith Wagner, executive vice president for public affairs and corporate communications, Lifetime Entertainment Services. Schubert previously worked at Universal Television Productions, rising to the position of senior vice president of publicity, advertising and promotion, was responsible for developing the publicity campaigns for the Law & Order franchise.
EAST RUTHERFORD, NJ—MWW Group has added the City of Cape May Tourism Commission to its expanding list of clients in the travel and hospitality sector. MWW will lead a campaign to boost tourism to the city and will work with city officials to create the Cape May Tourism Center. The firm will also work closely with representatives from organizations throughout the city, including the Mid Atlantic Center for the Arts and the Chamber of Commerce of Greater Cape May.
TROY, [email protected] has named Janet Tabor as vice president, Adam Burkett as media Web editor and Vence McBride as graphic design account executive and moved to a larger office in Troy. Most recently, Tabor was a director in the brand marketing practice of Burson-Marsteller’s Detroit office, where she worked with clients including Ford Motor Company, Coca-Cola, Orbitz and Champion Enterprises.
ARLINGTON, VA—New Media Strategies, which specializes in online market intelligence and word-of-mouth marketing, has created a new public affairs practice to serve industry associations, political committees and issue advocacy campaigns, and has hired media veteran Howard Mortman to direct the new division. Mortman is currently senior adviser to the Broadcasting Board of Governors, the federal agency that runs America’s non-military international broadcasting.