News in Brief (February 10)
Charting the future of public relations
Holmes Report

News in Brief (February 10)

California communications firm Davies has been selected to provide marketing, public relations, and fundraising support for the Tiger Woods Foundation.

Paul Holmes

SANTA BARBARA—California communications firm Davies has been selected to provide marketing, public relations, and fundraising support for the Tiger Woods Foundation. The firm will develop strategic communication programs for the new Tiger Woods Learning Center in Orange County, including collateral materials to support the fundraising effort and ongoing marketing and public relations support.

NEW YORK—The Anne McBride Company has formed a partnership with FBI Communications, a leading Japanese investor and public relations firm, in a strategic move to broaden the company’s presence in Asia. The firm established a Japanese office, led by managing director Satoshi Shimomura, in September 2002. According to Shimomura, “Although there are some database services in Japan that help target US investors, there are currently no services entirely tailored for Japanese clients. The Anne McBride Company is filling that niche. We have developed services that enable Japanese firms to understand the trend and characteristic of US investors whose focus is on Japan.”

COLUMBUS, OH—Lord Sullivan & Yoder Public Relations has been selected as public relations agency of record for Liebert Corporation, a subsidiary of Emerson and a part of Emerson Network Power. Liebert pioneered the precision cooling industry in the 1960s and today is a leader in the design, manufacture and service of systems that provide environmental control, power protection, and site monitoring for sensitive electronic equipment. LSY will develop and implement multifaceted public relations programs to strengthen the Liebert brand and support specific growth programs within various Liebert businesses, including power, environmental, monitoring, distributed processing and global services.

JACKSONVILLE, FL— Katie Baur Muniz, former communications director for Governor Jeb Bush, has joined real estate giant The St. Joe Company as public affairs manager. She will coordinate public affairs activities at the community level throughout Northwest Florida. Muniz left her position in Bush’s office earlier this year. She was responsible for all communication and press activities within the executive office of the governor and managed and coordinated the communication offices of the 13 executive agencies.

MIAMI—Fleishman-Hillard has named Jorge Díaz de Villegas deputy general manager of the firm’s Miami office. Díaz de Villegas was previously senior vice president and partner of the Miami office. In his new role, he will be responsible for staffing and new business development.

ATLANTA—Integrated marketing firm Creaxion has formed a specialized practice targeting niche—or segment—markets. Initially, the firm will focus on growth segments including luxury brand buyers, gay and lesbian consumers, and youth. “In looking for ways to further distinguish our agency from competitors, we thought it only natural to build on the success we’ve enjoyed with a number of key clients and to tap into the diversity of our own employee base,” said Mark Pettit, Creaxion’s president and CEO.

NEW YORK—Articulate Communications, a specialist in business-to-business and technology PR, has started work with Ross Systems, a leading provider of enterprise software solutions for manufacturers in the food and beverage, life sciences, chemicals, metals and natural products industries. Articulate will assist Ross in fine-tuning its corporate and product messaging; editorial strategy and execution; customer communications programs; announcement drafting and outreach; and press-kit materials creation.

WASHINGTON, D.C.—Witeck-Combs Communications has named Amy Cappiello as a communications strategist and Ciaran Clayton as communications associate. Cappiello previously served as a legislative assistant on Capitol Hill, in the office of Rep. Hilda Solis (D-Ca.) and Clayton was an assistant account executive with PR21.


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