News in Brief (February 11)
Charting the future of public relations
Holmes Report

News in Brief (February 11)

Albrycht McClure & Partners, a virtual PR firm, has unveiled a set of packaged services: the product announcement package, the tradeshow package, the press kit package and the email newsletter package.

Paul Holmes

WASHINGTON, D.C.—Albrycht McClure & Partners, a virtual public relations and marketing communications firm, has unveiled a set of packaged services: the product announcement package, the tradeshow package, the press kit package and the email newsletter package. “We have developed these new service packages to address the fact that we are in the midst of an economic climate that demands that public relations and marketing services firms offer new options to traditional retainer-based services,” says Jennifer McClure, partner. The packages start at costs ranging from $5,000 to $10,000.
PALO ALTO—Denali Software, a leader in high-performance memory design and verification, has named Jonah McLeod director of marketing communications. McLeod will handle public relations and will contribute to building brand awareness for the company and its broad portfolio of memory products. McLeod began covering high tech for Computer Design just as the PC became a mainstream product. His career saw him advance from a field editor to editor-in-chief of Integrated System Design and Silicon Strategies magazines. Before his career in publishing, McLeod began as a public relations account executive at the Regis McKenna, where he represented Intel and Apple Computer.
CHICAGO—Golin/Harris International has promoted Barb Box to executive vice president of the firm’s healthcare practice, based in the firm’s Chicago headquarters. Box, who previously served as director of communications at Chicago-based Ingalls Health System, has fostered important client relationships with the Illinois Department of Public Health, Bayer, Abbott Laboratories and Johnson & Johnson. At the same time Liz Van Lenten has been promoted to executive vice president of the consumer/brands group. Van Lenten has also led new business initiatives including Budget, Borden Foods, Vtech, iDine, Ciba Vision, Playmakers and Kmart.
NEW YORK—Publicis Dialog has name Debbie Yount to the new position of chief operating officer for its combined direct marketing, sales promotion, public relations, Internet marketing and investor relations operations. Yount, who will report to president Andy Hopson, will be responsible for developing the firm’s holistic offering, attracting new business and expanding the interactive division. Yount joins Publicis Dialog from Tonic Software, an Austin-based enterprise software provider, where she was chief marketing officer.
SAN FRANCISCO—MetaSwitch, which provides switches for telecommunications service providers, has chosen Fineman PR as its public relations agency of record. Fineman will work with MetaSwitch to create greater awareness of the company and its award-winning product at a time when the telecom industry is planning to augment existing switching capacity or replace aging equipment. The account will be led by vice president Gary Quackenbush.
MANILA—Fleishman-Hillard has named Cosette Romero general manager of its Manila office. Romero was previously president of her own PR firm, PACT Public Affairs Communicators, which was acquired by Ogilvy & Mather in 1997. She replaces Jeremy Rush, who will continue as an external consultant to the firm while pursuing other entrepreneurial opportunities in the region.
ATLANTA—The Headline Group, an Atlanta-based public relations agency has named Mary Cammack Eitel executive vice president.  A 10-year employee of the firm, Eitel manages the agency’s consumer account teams and provides strategic counsel for worldwide brands such as HEAD/Penn Racquet Sports and regional companies such as Atlantic Station and St. Joe/Arvida.
MCLEAN—Qorvis Communications has been retained to provide investor relations counsel to The Advisory Board Company, which completed a successful initial public offering in November. 
LOS ANGELES—The Bohle Company has been selected to provide public relations counsel to WatchGuard Technologies, a provider of comprehensive Internet security solutions, and Planar Systems, a leader in the development and marketing of electronic information display systems.
ATLANTA—Edelman Public Relations Worldwide has promoted William Reihl to senior vice president and creative director. Reihl currently manages two of Edelman Atlanta’s most prominent clients, Georgia-Pacific Corp. and The Home Depot.
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