LOS ANGELES—The Axis Agency, the multicultural marketing subsidiary of Weber Shandwick Worldwide, has named Kevin Hooks senior vice president. Hooks will further develop the agency’s African-American marketing capabilities and help clients integrate multicultural communications strategies into their marketing campaigns. Hooks was vice president and general manager for UPP Entertainment Marketing.
DETROIT—Rob Mitchell, head of corporate communications for BMW of North America, is taking on a new role as head of media relations for the company’s motorcycles, motor sports and heritage collection. Gabriella Molteni, who has been manager of corporate communications for BMW in the West region, will be taking over Mitchell’s responsibility as head of corporate and business communications.
RALEIGH—French/West/Vaughan has been retained by the Greater Raleigh Convention and Visitors Bureau to publicize and promote Raleigh’s appeal as a destination for businesses, residents and visitors. FWV, headquartered in downtown Raleigh, will develop and implement a national media relations campaign to generate awareness surrounding the city’s $2 billion renaissance—a new cosmopolitan mix of diversified business, family, sports and cultural assets and the biggest redevelopment the city has experienced.
MINNEAPOLIS—Olson has hired Peggy Snook to lead the agency’s public relations practice. She will oversee the strategic development and creative implementation of client public relations programs and drive business development efforts. Snook was most recently as director of communications at Colle + McVoy.
ATLANTA—Trevelino/Keller Communications Group has added Atlanta-based AdvanceMe, a leading provider of working capital for emerging and expanding businesses, and ITS, which combines strategic consulting and intelligent technology solutions. AdvanceMe is looking to leverage Trevelino/Keller’s deep experience and media relationships within the emerging business category, particularly its restaurant and franchise expertise. ITS, meanwhile, hopes to leverage the firm’s experience base within the restaurant, franchisee and retail industries.
LOS ANGELES—Weber Shandwick has named senior vice president Regan Phillips to lead the agency’s consumer and lifestyle marketing practice in California. Clients of the practice include Carl’s Jr., Peet’s Coffee, Electrolux Home Products, the HD DVD Promotional Group, Budget Blinds and Slide.com. Prior to Weber Shandwick, Phillips was a senior vice president at Edelman Public Relations.
NEW YORK—M Booth & Associates has promoted several staff, including Mark Schroeder, who was named senior vice president and director of the corporate practice. Also promoted are Elliot Nesterman to design director; Lauren Swartz to senior account supervisor, consumer division; Andrew Rossi to senior account executive, travel/lifestyle division; and Kelly Peterson to account executive, healthcare division.
CHICAGO—Weber Shandwick Worldwide has been selected to provide a variety of public relations, marketing and reputation management services to Chicago-based law firm Neal Gerber Eisenberg. The account will be handled by Weber Shandwick Chicago’s business marketing practice, a part of the agency’s corporate affairs group.
ST. PAUL—Kohnstamm Communications has added three new clients to its roster, including Nordic Ware, Reed’s Ginger Brew and Hennepin County Medical Center. Minneapolis-based Nordic Ware, the originator of the Bundt pan, hired Kohnstamm to drive its yearlong media relations celebration of the company’s 60th anniversary, including the creation of a baking contest, creation of the first-ever National Bundt Day and consumer media relations. Kohnstamm is also driving national PR for the IPO of L.A.-based Reed’s, maker of Reed’s Ginger Brew. For Hennepin County Medical Center, the firm has joined corporate identity firm Hall Kelley to develop and implement a re-branding and PR program.
CINCINNATI—Northlich, the Ohio-based communications and brand consulting firm, has hired Mark Willis as general manager of its Cleveland public relations office. Formerly Public Relations Partners, the Cleveland office was acquired by Northlich last November. Most recently, Willis served as senior vice president and partner of Fleishman-Hillard’s Cleveland office.
WALTHAM, MA—Schwartz Communications has added 11 new clients. They include leading healthcare IT, medical device, open source technology and security companies and will be working with Schwartz for media relations, analyst relations, government relations, branding and speaking programs. Seven of the new accounts—Burstek, Cochlear Americas, NDO Surgical, Picis, Reactivity, Softricity and VFA—will be managed out of Schwartz Communications’ Waltham, Mass., headquarters. BioPassword, Epocrates, iPolicy Networks, and Qlusters will be run from the firm’s San Francisco office.
DALLAS—Beth Ann Kaminkow, a 12-year veteran of Brodeur Worldwide has joined another Omnicom agency, TracyLocke, as its first chief talent officer. Kaminkow, who was chief talent and operating officer at Brodeur, will report to CEO Ron Askew and work in both the agency’s headquarters offices in Dallas and Wilton, Conn., and its new office in New York City. Her role at the agency will be to develop, retain and recruit employees by cultivating and nurturing talent while also ensuring that the agency’s structure can deliver on its vision.
NEW YORK—superDimension, an emerging leader in minimally-invasive diagnosis and treatment of lung disease, has selected Euro RSCG Life PR to heighten awareness of the superDimension Bronchus System.