News in Brief (February 18)
Charting the future of public relations
Holmes Report

News in Brief (February 18)

Rainbow Media Holdings has named Matthew Frankel director of media relations in the company’s communications and marketing department.

Paul Holmes

NEW YORK—Rainbow Media Holdings has named Matthew Frankel director of media relations in the company’s communications and marketing department. Frankel will be responsible for managing media relations, industry relations and public affairs and will report directly to Christine Levesque, senior vice president, communication and marketing. Prior to joining Rainbow, Frankel oversaw the communications department at the Democratic Leadership Council, the national policy arm of the Democratic Party. He also served as press secretary for the Congresswoman Debbie Stabenow (D-Mich.) and deputy press secretary for House Democratic Leader Richard Gephardt (D-Mo.).
TORONTO—Microsoft Canada has named High Road Communications as public relations agency for its consumer group. The firm will manage communications for three consumer lines of business: MSN.CA, Home & Retail products and XBox. The business had been handled by Hill & Knowlton and Edelman Public Relations Worldwide. According to Judy Elder, general manager, Microsoft Canada Consumer Group, “Canadians are just beginning to feel the impact of technology in the home, and we believe High Road will help us demonstrate that even more compelling experiences are knocking on the door.”
NASHVILLE—McNeely Pigott & Fox Public Relations has been selected by Metro Nashville Government to run a team of agencies responsible for educating the public about a new citywide recycling effort initiated by Mayor Bill Purcell. The MP&F team includes The Creative Team, a minority-owned Nashville firm that specializes in public relations, media production and graphic design; and Eliud Treviño, who publishes a newspaper for Nashville’s Hispanic community and hosts a daily Spanish radio program. Denson & Associates of Nashville will oversee media buying.
BOSTON—Citizens Bank of Massachusetts has named Melodie Jackson senior vice president and director of public affairs, responsible for overseeing public relations, media relations, special events, charitable contributions, and philanthropic activities in Massachusetts for the bank. Prior to joining Citizens, Jackson served as director of news & public affairs for Stanford University Medical Center where she managed internal and external communications.
NEW YORK—CompassLearning, a leading technology learning solutions company headquartered in San Diego, has named Geduldig & Ferguson Public Relations as its agency of record.  GFPR has initiated an ongoing brand awareness and media campaign for the company and all of its products. The program kicked-off with the introduction of the company’s newest product, CompassLearning Explorer, an educational assessment tool launched to coincide with passage of federal “No Child Left Behind” legislation.
WASHINGTON, D.C.—James C. Lake has joined the Washington office of Burson-Marsteller as managing director. A veteran of the Reagan and Bush commerce departments, he most recently spent three years as vice president for public affairs in the Washington office of B-M sister company Cohn & Wolfe. Also joining B-M in Washington is Christopher Dorval, who will act as senior counselor while continuing as president of Dorval Strategies.
NEW YORK—NAPCO Security Systems, a leading supplier of electronic security equipment, has selected GCI Group to support the company’s public relations efforts in the U.S. GCI will work to raise awareness of the value of technology security systems for business and residential use during this turbulent time in the country’s history. GCI’s New York office will lead the account under the management of Nancy Tamosaitis, senior vice president, GCI New York.
SAN DIEGO—The Bronze Triangle CDC, a resident-led community development corporation, has retained Stoorza Communications to provide media and community relations support.
FARMINGTON HILLS—Hermanoff & Associates has been awarded the McDonald’s account for the state of Michigan. Prior to winning the statewide account, Hermanoff represented McDonald’s in southeastern Michigan for 14 years.  In its expanded role, the firm will assist McDonald’s with community outreach, increasing Ronald McDonald’s presence in the marketplace, and focusing on issues management and enhancing the market position of McDonald’s restaurants throughout the state.
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