News in Brief (February 6, 2006)
Charting the future of public relations
Holmes Report

News in Brief (February 6, 2006)

Brach’s Confections, one of America’s oldest candy companies, has named BlueCurrent Public Relations as its agency of record.

Paul Holmes

DALLAS—Brach’s Confections, one of America’s oldest candy companies, has named BlueCurrent Public Relations as its agency of record. BlueCurrent will implement a communications campaign focused on the 102-year-old heritage of Brach’s, as well as its innovation and an extensive product line designed to appeal to today’s young families.

NEW YORK—Daniel J. Edelman, parent company of Edelman Public Relations and Zeno Group, has hired Kenneth Dutcher as executive vice president and worldwide chief financial officer, with responsibility for the global financial operationsof both firms.  He replaces Meredith Mendes who moved on to become chief operating officer of law firm Jenner & Block in October 2005. Previously, Dutcher was senior vice president and chief financial officer, North America for Euro RSCG Worldwide.

DENVER— Schenkein has added the Denver Metro Convention & Visitors Bureau and the Gay & Lesbian Fund for Colorado as clients of the agency’s Latino public relations division.  Schenkein will promote DMCVB by providing Latino media relations and overall public relations support to help drive awareness of Denver as a friendly and exciting city that offers a medley of cultural and outdoor attractions. On behalf of the GLFC, Schenkein will conduct a market assessment with the goal to better understand how the Gay & Lesbian Fund for Colorado is perceived within the Latino community and assess which strategic partnerships are key in supporting the Latino community within Colorado.

NEW YORK—Healthcare public relations veteran David Kyne has joined Chamberlain Communications Group as senior vice president. He will lead the agency’s global efforts representing Prexige, a new COX-2 selective inhibitor from Novartis, and provide issues management and strategic counsel across the firm’s client portfolio. Kyne joins Chamberlain after almost five years at GCI Group, where he was senior vice president and global relationship manager for the firm’s largest client, Boehringer Ingelheim.

RALEIGH—French/West/Vaughan  has been retained by fashion designer Joanna Mastroianni to provide media relations support for her upcoming 7th on Sixth Fashion Show in New York City’s Bryant Park. The account will be handled out of FWV’s New York office.

WASHINGTON, D.C.—Xenophon Strategies will expand its government relations practice with the addition of Jim Kolb as senior vice president in the firm’s Washington, D.C. office. Kolb will provide strategic government relations counsel to Xenophon’s existing clients while also focusing on creating new business development opportunities. Prior to joining Xenophon, Kolb worked as vice president of congressional relations for the American Road and Transportation Builders Association.

RACINE, WI—Modine Manufacturing Company, a leader in developing thermal solutions for automotive and other sectors, has named Wendy Wilson to lead its investor relations and corporate communications department. Wilson will be responsible for investor and shareholder relations, internal and external communications, public affairs, issues management, and corporate social responsibility.  Wilson joins Modine from Hillenbrand Industries, where she was vice president of investor relations and corporate communications.

ANN ARBOR—Hass MS&L, one of Michigan’s largest public relations agencies and part of the Manning Selvage & Lee network, has hired Chris Poterala as director of MediaQuotient, a division that focuses on the monitoring and analysis of online media, message boards and blogs. He previously served as a senior technologist at TEKGroup in Ann Arbor and was a web consultant for Ford Motor Company. The firm also named Steve Moazami as its director of PR technology and technical lead. He was previously a systems administrator at ADP.

WALTHAM, MA—Racepoint Group has been named the agency of record for five high-growth technology companies: Attensa, a developer of tools to help manage RSS feeds; Axentis, governance risk and compliance solution provider; Marathon, a leading provider of high availability software solutions for Windows environments; OutStart, a provider of on-demand learning and knowledge sharing solutions; and 
TAZZ Networks, policy control software that enables telecommunications service providers to offer broadband services. 

NEW YORK—Hill & Knowlton USA has hired Wendy Hutter as U.S. director, business development and marketing. Hutter, based in New York, will report to U.S. chairman MaryLee Sachs and serve on the U.S. executive committee.A specialist in brand strategy and management, Hutter joins H&K from In The Round, a brand strategy consultancy where she was a partner.

NEW YORK—International and cross-cultural communications firm Bridge Worldwide, launched in October 2004 by Japan expert Lucy Siegel, has changed its name to Bridge Global Strategies. Bridge’s clients include Condista, JETRO (Japan External Trade Organization), New York Pharma Forum, Nikko Hotels International and Smart Biosciences.

KANSAS CITY, MO—Heartland Spine & Specialty Hospital has selected Sturges Word as its public relations and creative agency of record. “Sturges Word has the experience to help us communicate effectively to patient and physician communities Heartland Spine & Specialty is in a position to serve,” said Mary Nan Holley, chief executive officer. “Heartland Spine & Specialty Hospital has many doctor and patient successes that need to be told.”

MIAMI—Transax International, a network solutions company for healthcare providers and health insurance companies, has hired David Sasso as vice president of investor relations and corporate communications. Sasso will oversee all public and investor relations efforts and report directly to Stephen Walters, president and CEO. Prior to joining Transax, Sasso was managing director of Marketing Services Group in New York City and managing director of investor relations at KCSA Public Relations Worldwide.

NEW YORK—Nancy J. Friedman, who launched the Morgans Hotel Group for Ian Schrager and the late Steve Rubell 20 years ago, has been retained to manage media relations for Ian Schrager’s future real estate and hospitality projects starting with 40 Bond, Schrager’s residential collaboration with Pritzker Award-winning architects Herzog & de Meuron.

DENVER—Volume Public Relations has added two clients to its growing business-to-business and consumer service practice. Graebel Companies and Prosperity Partners selected the agency for full-service public relations programs.

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