News in Brief (February 9, 2004)
Charting the future of public relations
Holmes Report

News in Brief (February 9, 2004)

Financial Dynamics has been retained by Exclusive Resorts, one of the industry’s leading luxury residence clubs, for a broad-based national business communications program in 2004.

Paul Holmes

NEW YORK—Financial Dynamics has been retained by Exclusive Resorts, one of the industry’s leading luxury residence clubs, for a broad-based national business communications program in 2004. FD is responsible for helping raise corporate awareness of Exclusive Resorts as an innovative new business that evolves the vacation real estate and luxury travel businesses. The relationship kicked off with the December announcement of AOL co-founder Steve Case’s purchase of a 50 percent stake in Exclusive Resorts, for which FD developed a comprehensive announcement campaign targeting the business community.

WASHINGTON, D.C.—President Bush has appointed Jack Leslie, chairman of Weber Shandwick, to the board of directors of the African Development Foundation (ADF). Leslie joins ADF as the Foundation implements new initiatives to expand trade and investment opportunities between Africa and the United States and to provide African communities with resources to prevent HIV/AIDS and mitigate its social and economic impact.

KENILWORTH, NJ—Schering-Plough has named Julie Lux, most recently responsible for Parkinson’s disease and women’s health products at Pfizer, to the newly created position of director of global product communications and advocacy development. Lux had been on the public relations staff at Pharmacia, which was acquired by Pfizer in April. Lux will report to Mary-Frances Faraji, vice president of global product communications and another Pharmacia alumna.

LOS ANGELES—The Software Council of Southern California, one of the largest peer-to-peer professional forums for software executives in the region, has retained Ruder Finn to develop, implement and manage its public relations activities. The SCSC account team will be co-managed by Rose Maciejewski and Emily Neumann, leaders of the expanding RF/LA B2B technology practice.

CHICAGO—Wendy Gifford has joined Wheatley & Timmons as vice president of new business and strategic planning. She will be responsible for leading new business initiatives and will participate in agency and account strategy. Gifford most recently headed her own marketing consultancy, Alathea Enterprises, and previously served as senior product manager at First Alert.

SAN MATEO—Thunder Factory, a San Francisco Bay Area-based integrated marketing firm dedicated to closing sales and driving revenues for clients, has added two new clients. The Fleetwood RV division of Fleetwood Enterprises, a leading manufacturer of recreational vehicles and manufactured housing, retained Thunder Factory as agency of record for public relations, and awarded the shop a variety of other marketing assignments, including partnership marketing, promotions and product placement. In addition, San José State University selected Thunder Factory to develop a complete integrated marketing strategy and program for the school’s Campus Village, a new, state-of-the-art housing facility scheduled to open in Fall 2005.

HORSHAM, PA—Dudnyk Healthcare Group, an independent healthcare marketing firm, has acquired Ad-Tech Communications of Hollywood, Fla. to its offerings. Ad-Tech, a full-service healthcare agency, is best known for its strategic marketing communications work in the medical diagnostic and device markets.

MONTREAL—ART Advanced Research Technologies has tapped Biosector 2, the biotech subsidiary of Chandler Chicco Agency, to lead its worldwide public and investor relations programs in 2004. Working closely with ART’s management team, Biosector 2 will implement a comprehensive communications program that addresses the international media and investment communities.  The account will be led out of Biosector 2’s New York office, and will include investor and media relations specialists from the Biosector 2 London office and the Biosector 2 network of partners throughout Europe.

CINCINNATI—HSR Business to Business has named Pattie Kushner senior public relations consultant.  Kushner joins HSR from Northlich. Previously, she was manager of financial and corporate communications for Bellsouth in Atlanta.

ORLANDO—AirTran Airways has hired Judy Graham-Weaver as public relations manager. Reporting to Tad Hutcheson, director of marketing, Graham-Weaver will be responsible for conducting public relations efforts on behalf of AirTran Airways and will be based in Atlanta. Graham-Weaver most recently served as vice president of marketing and development at Chattanooga Metropolitan Airport, where she was a spokesperson for the airport and managed all marketing functions. Prior to her time at Chattanooga, Graham-Weaver spent six years as the director of marketing/public relations at the Savannah/Hilton Head International Airport.

BOSTON—FitzGerald Communications has been retained by Newbury Networks, provider of location-enabled security and monitoring detection systems for WLANs. As part of an overall communications program, FitzGerald plans to launch a major initiative designed to educate the market about the benefits of the security breach location abilities Newbury Networks’ products contain.


View Style:

Load 3 More
comments powered by Disqus