News in Brief (January 16, 2006)
Charting the future of public relations
Holmes Report

News in Brief (January 16, 2006)

Trevelino/Keller Communications Group has added Atlanta-based TRX, an independent provider of transaction processing and data integration services to the global travel industry.

Paul Holmes

ATLANTA—Trevelino/Keller Communications Group has added Atlanta-based TRX, an independent provider of transaction processing and data integration services to the global travel industry, and Marketworks, a technology and marketing services company giving online sellers worldwide a captive audience of 400 million shoppers. 

LYNNFIELD, MA—Integrated marketing agency Conover Tuttle Pace has hired veteran golf journalist Todd Graff to head the agency’s golf division, and named former Arnold executive Jenny Love as senior account director,. Graff will oversee business development and client relations for the golf division, which offers advertising, public relations and integrated marketing services to golf business entities. He was previously a golf writer for two North Carolina newspapers, and was part of the team that managed the BJ’s Charity Championship, a $400,000 Women’s Senior Golf Tour event.

KNOXVILLE, TN—Ackermann PR has added several new clients, including Arcon Group, an Atlanta-based consulting firm that provides research services and advice on enterprise execution management; Wooly Lamb Organics, a manufacturer of branded organic infant and children’s wear; Atmospheric Glow Technologies, a publicly traded company with a proprietary plasma technology; Miller Petroleum, an integrated gas and oil exploration and production company; and Power Equipment Company, Tennessee’s largest distributor of equipment for the construction, mining, forestry and earth-moving industries.

EAST HAMPTON, NY—WordHampton Public Relations has hired Suzee Foster, a veteran of the PR business on three continents, as account manager. Foster has worked in the United States, Europe and India in top communications posts with consulting firms Accenture and Xansa and PR agency Burson-Marsteller, working on campaigns for Coca-Cola, Dunhill, Gillette and Walt Disney World; ABB, Accenture and S.G. Warburg; the European Commission and Her Majesty’s Government.

TORONTO—Manning Selvage & Lee Toronto has been appointed public relations agency of record for Rogers Wireless and Rogers Cable. MS&L will support Rogers in all its public relations needs in every province except Quebec, which is currently serviced through other agency relationships. The assignment will begin immediately and will include marketing and corporate communications PR support services.

MINNEAPOLIS—Denise Dixon has been named a senior associate at Carmichael Lynch Spong Public Relations. She is based in the firm’s Minneapolis office working primarily with clients Cargill and Select Comfort. She joins the CLS team from Gibbs & Soell Public Relations in New York, where she provided brand planning and public relations counsel for accounts such as Syngenta, Better Homes and Gardens, and American Woodmark.

SEATTLE—Revolution Public Relations has been selected as agency of record for The Fizzy Fruit Company, a Portland-based provider of nutritional and educational products that promote health, wellness and fitness. Revolution will lead the communications efforts for the national rollout of The Fizzy Fruit Company’s carbonated fresh fruit snack, Fizzy Fruit, in school lunch menus and retail channels.  The firm will also spearhead a yearlong public relations campaign for Sleep Country USA, the Northwest’s largest seller of premium mattresses.

NEW YORK—MWW Group has promoted Tamara Boorstein to vice president. She will continue to supervise two of MWW’s key clients, Scottish Development International and State University of New York, as well as serving as a member of the management team of MWW’s New York office. Before joining MWW, Boorstein had managed her own public relations agency, where she spearheaded media relations and corporate communications programs for the Securities Industry Automation Corporation, and economic development agencies in Indiana, North Dakota and Wyoming, and the New York State Senate, among others.

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