News in Brief (January 2, 2004)
Charting the future of public relations
Holmes Report

News in Brief (January 2, 2004)

Proxima Technology, a provider of software solutions that help organizations understand and improve the business value of IT, has retained Ruder Finn.

Paul Holmes

NEW YORK—Proxima Technology, a provider of software solutions that help organizations understand and improve the business value of IT, has retained Ruder Finn. The agency will support Proxima Technology’s Centauri Business Service Manager product line and its Six Sigma model, as well as handling the company’s corporate public relations activities.

LOS ANGELES—Gemstar-TV Guide International has named Georgia Juvelis vice president of communication. In this newly-created role, Juvelis will be responsible for leading the company’s strategic communications and media relations for the TV Guide Television Group, which includes the TV Guide Channel, TV Guide Interactive, TV Guide On Demand and TV Guide International, as well as the TV Guide Consumer Electronics Division. Prior to joining Gemstar-TV Guide, Juvelis operated her own communications consulting firm in New York and San Francisco.

CHICAGO—Callipso, a leading provider of enhanced IP services, has appointed Manning Selvage & Lee (MS&L) as its agency of record. MS&L’s Chicago office will lead the account, with technology expertise from the agency’s Boston office and public affairs counsel from its Washington, D.C., office. MS&L will handle corporate positioning and communications surrounding the launch of Callipso’s new brand and its products and services. The agency also will provide public affairs counsel regarding regulation of the telecommunications industry.

SEATTLE—The Bill & Melinda Gates Foundation has named Greg Shaw director of Foundation-wide and Pacific Northwest advocacy.  Shaw was most recently partner at Shepardson Stern & Kaminsky, a communications consulting firm based in New York, and previously spent six years at Microsoft in the corporate communications group.

WASHINGTON, D.C.—The D.C. Department of Health, HIV/AIDS Administration has named HMA Associates to lead a public awareness campaign explained services offered by HAA Health and Support Services. The bilingual campaign will target the general market with a special emphasis on women and youth in the District of Columbia with HIV infection or AIDS. 

NEW YORK—Gavin Anderson & Company has hired Gabriela Juncadella and Meaghan Smith to support its corporate and financial communications practice groups.  Juncadella joins as a senior executive from Burson-Marsteller, where she worked in the Miami media practice. Her clients include AEG Partners, Pricewaterhouse Coopers’ Global Recovery Services and Financial Services Group, and METRO Group AG. Smith joins as an executive. Her clients include Caremark Rx, PricewaterhouseCoopers, and METRO Group.

NEW YORK—5W Public Relations has added LA GEAR, the $200 million sneaker company owned by
ACI International, to its client roster. The budget is estimated in the six-figure range annually and covers
media relations, product placement and strategic communications. LA Gear offers basketball, cross-training and casual shoes under brand names including Voodoo, Da Package and Crossover.

NEW YORK—CooperKatz & Co. has hired Jeanine Kober as manager of client services.  She will manage several consumer accounts and new product launches. Previously Kober was a vice president at DeVries Public Relations, where she managed consumer accounts in the home and lifestyle group, including Tupperware, Scotchgard and O-Cel-O. Kober has also held account positions at G.S. Schwartz & Co. and Lippe Taylor Public Relations.

NEW YORK—Midsize independent agency G.S. Schwartz & Company has added five new clients, including advertising agency Della Femina Rothschild Jeary & Partners; consulting firm Quest Turnaround Advisors; software solutions provider Privacy, Inc.; home soda machine maker Soda-Club USA; and U.S. Concepts, which designs and executes event and entertainment marketing programs.

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