News in Brief (January 20, 2006)
Charting the future of public relations
Holmes Report
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News in Brief (January 20, 2006)

The Glover Park Group has named Jonathan Sallet partner. Sallet will focus on expanding the firm’s capabilities in the areas of public policy and governmental regulation.

Paul Holmes

WASHINGTON, D.C.— The Glover Park Group has named Jonathan Sallet partner. Sallet will focus on expanding the firm’s capabilities in the areas of public policy and governmental regulation. While at The Glover Park Group Sallet has specialized in technology policy, with an emphasis on emerging broadband issues and antitrust policy, as shaped by both regulatory review and litigation. He previously served in the Clinton/Gore Administration as assistant to the secretary and director of the office of policy and strategic planning of the Department of Commerce, focusing on economic and technology policy.

CENTENNIAL, CO—The American Polygraph Association has retained Peter Webb Public Relations for media relations support and public relations outreach. The APA represents 3,200 polygraph examiners in private business, law enforcement and government positions and establishes standards of ethical practices, examination techniques, instrumentation, research and continuing educational programs for its membership. Webb PR will provide the APA with national media relation services and media training for the organization’s top officers, and will seek to develop public understanding of the polygraph as an instrument of truth verification and a technology that protects the public. 

WASHINGTON, D.C.— Ogilvy Public Relations Worldwide has promoted Lisa Osborne Ross and John Bell to executive vice president. Bell will oversee the firm’s expanded creative studio including a comprehensive digital influence expertise addressing the emergence of personal media. Osborne Ross will lead the agency’s long-standing diversity outreach activities, which includes initiatives impacting multicultural audiences, women and people with disabilities. 

LOS ANGELES—Joanna Massey, who has served as UPN’s top publicity executive since 2001, has been named senior vice president of communications for the West Coast operations CBS Corporation, a newly created position. Massey will report to Chris Ender, senior vice president of communications at CBS and will support campaigns and announcements on the West Coast connected to content-related activity across CBS Corporation’s existing programming operations and emerging new businesses. She will also serve as the company’s West Coast communications point person for CBS.com.

HACKENSACK, NJ—Steinreich Communications, founded in 2002 by agency veteran Stan Steinreich, has appointed Russ Mensch as account director in its consumer products and events division. Mensch will lead a team of public relations professionals that provide media relations, strategic counseling and event planning/logistics to a variety of consumer product clients.  He will manage the account team servicing clients such as 1-800-Mattress, Quick Chek New Jersey Festival of Ballooning, Summit Environmental, RMI and Collectors Art.

WOODLAND HILLS, CA—AireTronics, a leading manufacturer of patented, inflatable torso protective riding gear for motorcyclists and power sports enthusiasts, has contracted JMPR Public Relations for a variety of media and public relations projects promoting and encouraging the use of its safety jackets and vests. JMPR’s special projects and initial media outreach efforts will include developing press materials and strategic plans to promote the Airetronics brand.

BOSTON—Greenough Communications has hired Christian Potts as a senior manager. Potts will lead client engagements, supervise staff and help with new business development. He was previously at FitzGerald Communications, where managed account teams through strategic program development and implementation of media and industry analyst relations.

LOS ANGELES—5W Public Relations has added two new clients: the Chopra Center for Well Being, a healing center founded by Deepak Chopra and David Simon; and LearnFOREX, a school for those interested in mastering the foreign exchange market. 5W has been retained to implement multi-tiered communications programs for each from its Los Angeles office.

NEW YORK—Adam Mazur has re-joined Rubenstein Public Relations as senior vice president. Mazur had previously been with the firm for 10 years. Most recently, he worked with 5W Public Relations and before that with a boutique Long Island agency. Mazur helped introduce the Teletubbies in the United States and worked on accounts including the fabled “21” Club restaurant, and The Friars Club.

MANCHESTER-BY-THE-SEA, MA—Warner Communications has been named agency of record by two new clients:  Old Mother Hubbard, a leading national provider of branded gourmet, all-natural pet foods, supplements and treats; and Gulf Oil, wholesaler of refined petroleum products. Old Mother Hubbard selected Warner to handle its consumer and trade media relations, guerilla and viral marketing, retail support, and special events for its Wellness line. Gulf Oil tapped the firm to manage the company’s media relations, consisting of corporate features directed at trade and consumers.

RICHMOND—CRT/tanaka has promoted Nicole Lowe to management supervisor in the New York office. In addition, Amy Kaloski and Cara Antinarella have joined the agency as account coordinators in the Richmond and Norfolk offices, respectively. Lowe manages several accounts, including Tersano, Amadeus and Discovery Channel Stores. Prior to joining CRT/tanaka, she worked for Young & Associates in Washington, D.C.

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