News in Brief (January 25, 2004)
Charting the future of public relations
Holmes Report

News in Brief (January 25, 2004)

Gaylord Entertainment, a leading hospitality company with primary holdings including Gaylord Hotels, ResortQuest International, and the Grand Ole Opry, has hired Greg Rossiter as vice president of corporate communications.

Paul Holmes

NASHVILLE—Gaylord Entertainment, a leading hospitality company with primary holdings including Gaylord Hotels, ResortQuest International, and the Grand Ole Opry, has hired Greg Rossiter as vice president of corporate communications. Rossiter will lead the company’s efforts to strengthen its corporate reputation and enhance the Gaylord brands in the communities where it does business. His responsibilities include media relations, employee communications and community relations. He will report directly to Melissa Buffington, senior vice president, human resources and communications. Prior to joining Gaylord, Rossiter was senior vice president, corporate communications at First Data Corp.

BOSTON—New Zealand-based public relations firm Communication by Design, has joined the Brodeur Worldwide Asia Pacific network of strategic public relations, communications and marketing agencies. Communication by Design is based in Auckland and specializes in providing PR strategy, advice and services for knowledge-based clients, focusing in the information technology and pharmaceutical industries.
MINNEAPOLIS—LaBreche Murray Public Relations has added three new accounts: Jostens, Wausau Papers and Lifetouch. Jostens, based in Minneapolis, is a leading provider of products, programs and services that help people celebrate important moments, recognize achievements and build affiliations. It has chosen LaBreche Murray to provide an ongoing public relations program that involves media relations and strategic marketing and planning support for Jostens’ marketing efforts.

NORTH CANTON, OH—Jean Bailey has been promoted to vice president of global communications for Diebold, a leader in providing integrated self-service delivery systems, security solutions and services. Bailey will be responsible for all communications programs supporting the corporate and operational strategies, including internal and marketing communications, advertising, public relations, and corporate identity.

RALEIGH, NC—North Carolina public relations firm Capital Strategies has changed its name to Capstrat, a change management says reflects the growth and diversification of the firm’s business over the past decade. Capstrat had its origins as a public affairs firm in 1994, but has frown to include communications strategists, online and offline designers and media relations specialists. Says CEO Ken Eudy, “The name change isn’t a big deal. What’s important is the growth of our abilities to meet the needs of our clients at critical moments.”

NORCROSS, GA—Pediatric Services of America has retained Euro RSCG Life NRP to provide investor relations and corporate communications counsel.

HOUSTON—Rives Carlberg has hired Jennifer Friedmann as vice president and director of public relations. Friedmann will oversee the firm’s public relations department and serve as liaison with the advertising arm of the firm. Current clients include the Houston Chronicle, Segway HT America, Pilgrim Cleaners, Chamberlain Hrdlicka, Rebuilding Together and Mahindra. Friedmann joins Rives Carlberg, from Vollmer Public Relations where she served as management supervisor.

ATLANT—Jackson Spalding, an Atlanta-based image creation, cultivation and communication firm, has added five team members, including Katherine Arnold, formerly with Philips Design, who joins the firm’s graphic design team; and Manda Hunt, formerly with Cypress Communications, and Stephen Rodriguez, formerly with The Atlanta Beat professional soccer team, join the firm’s public relations team.

LOS ANGELES—Lagrant Communications, an integrated marketing firm specializing in multicultural communications, has hired Jason Sims, as senior art director, responsible for managing art concepts and graphic design development for the firms’ African American and Hispanic consumer market creative campaigns. From 1996 through 2002, Sims worked with Lagrant as a freelancer. He has held creative positions at Still Breeze Entertainment, Key West Publishing and the Los Angeles County office of Education.    

STAMFORD, CT—The American Association for Cancer Research (AACR) has selected Environics Communications to head public relations efforts for the organization’s 2004 Public Forum in March in Orlando, Fla. The AACR’s “Progress and New Hope in the Fight Against Cancer” Public Forum features lectures and exchanges with the world’s top scientists leading the field of cancer research and with cancer survivor-advocates who support patients and families. 

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