News in Brief (January 28)
Charting the future of public relations
Holmes Report

News in Brief (January 28)

PAN Communications has added 14 new companies to its client list, including the North American region of global wireless industry heavyweight Logica Mobile Networks.

Paul Holmes

ANDOVER—PAN Communications has added 14 new companies to its client list, including the North American region of global wireless industry heavyweight Logica Mobile Networks. Logica. Logica’s decision to go with PAN was based upon the firm’s extensive wireless industry experience, contacts in the industry, and the ability to immediately generate results. Other companies signing with PAN during the fourth quarter include: Academy Studios; ArrAy; Formation Systems; International Seafood Show; InteQ Corporation; Newbury Piret; Sandburst; SoundBite; Starent; TechMar; VenturCom; and World Genomics.
MINNEAPOLIS—Maytag Appliances has selected Carmichael Lynch Spong as agency of record for its Amana brand. CLS has worked with Maytag since 1999 and in 2000 began work on its Jenn-Air brand. The firm will work on consumer and trade media relations, product launches, and grassroots consumer programs.
SEATTLE—The MWW/Savitt division of The MWW Group has been selected by Hawaiian Airlines to launch the carrier’s new nonstop Seattle-to-Maui route. Hawaiian Airlines, the nation's 12th largest carrier, provides service among the islands of Hawaii and between Hawaii and seven Western U.S. gateway cities and two destinations in the South Pacific.
ATLANTA—The Headline Group has named Howard Lalli as a media relations strategist. Lalli had previously written for Atlanta Magazine, where he served as executive editor, and for other Atlanta-based publications including contributing to Creative Loafing, a weekly news and entertainment newspaper. Before moving to Atlanta, he was the founding managing editor for New York-based Talk magazine, and held various editorial titles with The Conde Nast Publications.             In his new role, Lalli will lead The Headline Group’s business to business account team and serve on the Atlanta-based firm’s management team. He will also offer custom publishing services via Launch Media, a company he founded this year with partner Robert Frohwein.
WASHINGTON, D.C.— Wanda Moebius,  who followed colleague Torie Clarke from Hill & Knowlton to the Department of Defense, has joined Dittus Communications as senior director.
ATLANTA—Digital Envoy, a leading provider of geographically intelligent Internet solutions, has selected Duffey Communications as its agency of record. Duffey will handle Digital Envoy’s media relations, messaging and business marketing outreach programming. “We were looking to increase our marketing efforts and needed a partner who could take the lead,” said Dave Keller, chief executive officer of Digital Envoy. “Duffey was the only agency that really understood our business and where we were going.”
ATLANTA—In Zone Brands, the maker of BellyWashers vitamin-c drinks for kids, has added Michelle Rhodes and Christina Sharkey as marketing managers. Rhodes and Sharkey are charged with expanding the company’s current trade and consumer marketing programs, respectively. Rhodes was most recently with Motorola and Coors Brewing Company. Sharkey previously worked with agencies Cone and Arnold Worldwide in Boston.
COLUMBUS—Lord Sullivan & Yoder Public Relations has been named agency of record for Secure Interiors, a provider of around-the-clock Internet security protection for small-to medium-sized businesses. “We selected LSY because of its proven knowledge of the Internet security industry and experience with emerging growth companies,” says Michael Guider, chief executive officer for Secure Interiors.
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