News in Brief (July 15)
Charting the future of public relations
Holmes Report

News in Brief (July 15)

Edelman has strengthened its portfolio of Silicon Valley clients with the addition of four new clients: Eton, GRIC Communications, Landmark Networks and PriceGrabber.

Paul Holmes

SILICON VALLEY—Edelman has strengthened its portfolio of Silicon Valley clients with the addition of four new clients: Eton, GRIC Communications, Landmark Networks and PriceGrabber. All four contracts were awarded following competitive reviews.

LOS ANGELES—Frank Pollare, former director of public information at Computer Sciences Corporation, is joining crisis management specialist Sitrick & Company, where he will work primarily with some of the firm’s technology clients. Pollare left Computer Sciences nine months ago. Earlier, he was a principal at Pollare Fischer, an L.A. public relations firm, and general manager of the southern California operations of Miller Shandwick, a leading high tech PR firm.

RICHMOND—Slay Public Relations, the PR subsidiary of The Martin Agency, is opening an office in the Washington, D.C., area. The new office will be led by Michi Morales, who is relocating from the firm’s Richmond headquarters, and who currently leads its technology practice. The office will be the firm’s third, after Richmond and New York.

NEW YORK—The Anne McBride Company has added Petrobras (Petróleo Brasileiro), Brazil’s largest energy company, to its growing roster of Brazilian companies. McBride will provide investor relations support to capitalize on Petrobras’s leadership position in the oil exploration and production industry and as Brazil’s largest capital market player, with some focused strategies aimed at broadening its shareholder base.

NEW YORK—5W Public Relations has named Adam Brecht as associate vice president, responsible for media and public affairs clients. After serving as executive assistant to U.S. Senator Alfonse D’Amato (R-NY), Brecht worked for PricewaterhouseCoopers, SG Cowen and UBS PaineWebber. This year, he personally raised $1.5 million in an effort to save eight New York City firehouses from closure due to municipal budget cuts.  

BUFFALO—Travers Collins & Company has been selected as marketing communication firm for the Buffalo Municipal Housing Authority. Travers Collins will provide public relations, advertising and public affairs counsel.

CHICAGO—Jeff Leshay joined the Chicago office of Edelman as executive vice president and senior counselor in the corporate affairs practice reporting to Mark Shadle, executive vice president and managing director. He will provide strategic counsel to a variety of Edelman clients, focusing primarily on crisis and issues management, corporate reputation enhancement, and media relations, including media training. Leshay joins Edelman from Abbott Laboratories, where he was director of public affairs in the pharmaceutical products division, managing regulatory and quality assurance issues and developing internal and external communications to support new and mature products.

MONTEGO BAY, Jamaica—Couples Resorts, a leader in the Caribbean’s luxury resort market, has selected Cheryl Andrews Marketing Communications as its new public relations agency for the North American market.

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