News in Brief (July 17, 2005)
Charting the future of public relations
Holmes Report

News in Brief (July 17, 2005)

Clear!Blue has expanded its Chicago office with the addition of Darcy DeWolfe as director and has appointed Chip Humitz as director of brand strategy at the corporate headquarters in Birmingham, Mich.

Paul Holmes

CHICAGO—Clear!Blue has expanded its Chicago office with the addition of Darcy DeWolfe as director and has appointed Chip Humitz as director of brand strategy at the corporate headquarters in Birmingham, Mich. Most recently, Darcy was a vice president in the corporate group at Ketchum Chicago, where her clients included The Million Dollar Round Table and Cornerstone Marketing of America. Humitz joins Clear!Blue from Campbell-Ewald where he lead the firm’s efforts developing brand and advertising strategy on the Chevrolet national car account.

NEW YORK—Zeno Group, the marketing and communications subsidiary of Edelman, has added several new clients, for work spanning consumer campaigns, corporate communications, product-focused media relations, and independent research through Zeno subsidiary Competitive Insights. For May Department Stores, Xeno will handle the national launch of the House Beautiful Home Collection. For open software company Openwave, the firm will handle corporate and product communications. For Otsuka America Pharmaceutical, the firm will provide U.S. communications management. Quiznos has hired Xeno for events and consumer public relations. And Union Bank of California has tapped the firm to lead corporate and executive communications.

BALTIMORE—Warschawski has been retained by Ripken Baseball to oversee all strategic positioning and national media relations initiatives for the 2005 Cal Ripken World Series. Ripken Baseball, headquartered in Baltimore, is a sales and marketing company that represents all the business and philanthropic efforts of Cal Ripken, Jr. and Bill Ripken.

SILVER SPRING, MD—Choice Hotels, which operates under the Comfort, Quality, Clarion and Econolodge brands, has hired Anne Madison its new vice president for communications. Prior to joining Choice, Madison served as vice president for The Enterprise Social Investment Corporation, one of the nation’s leading providers of community development capital for affordable housing, mixed-used, and commercial development, where she directed brand management, advertising, the website, publications, events, partner communications, employee communications, and public relations.

CHICAGO—GreenTarget Global Group, formed by former Weber Shandwick executives earlier this year, has established an interactive marketing and design capability, headed by Brett Rooks, who joins the firm as interactive creative director. Rooks spent two years as an interactive designer at Edelman, two years at Sapient, and three years Bagby Design.  For the past five years, Brett has been engaged in private practice. GreenTarget has also forged a strategic alliance with Lydon & Associates, an established marketing and design firm specializing in the financial services industry.

AUSTIN—Blanc & Otus, the high-tech subsidiary of Hill & Knowlton, has hired Richard Weber as vice president. Before joining Blanc & Otus, Weber served as president of Wildfire Public Relations, an Austin-based boutique agency for technology and energy companies. Prior to starting Wildfire in 2001, Weber was a vice president with Springbok Public Relations in Austin, and worked for Edelman, Citigate Dewe Rogerson and Brouillard Communications in New York City. He also has corporate experience, having served as director of public relations for global software developer Prolifics.

LOS ANGELES—Comerica Bank has named Alfredo Padilla assistant vice president of corporate communications for its Western division, based in El Segundo, Calif. Padilla is the primary media contact for news and information about Comerica Bank in Los Angeles and Orange counties. He also will be responsible for developing and implementing internal and external communication strategies for two of the bank’s national divisions: entertainment and financial services. Padilla joins Comerica Bank with over six years’ banking experience, most recently as manager of public relations in Los Angeles for Union Bank of California and Washington Mutual.

CHICAGO—Hill & Knowlton has added two clients—The American Optometric Association and Linens ‘n Things—in its Chicago office. The American Optometric Association awarded Hill & Knowlton an ongoing contract to conduct a national awareness campaign. Linens ’n Things has hired H&K to promote an exclusive partnership with decorator Nate Berkus and the launch of his first home collection this fall in Linens ’n Things’ stores throughout the US and Canada.

RAELIGH—Advertising and public relations agency Rockett Burkhead & Winslow has formed a joint venture with Ulanguzi Creative Strategies, a marketing and design agency. The two agencies have been working together over the past 18 months, principals say.

LOS ANGELES—CarryOn Communication has added three new clients: Laserfiche, a global document and records management technology company; LogoWorks, a leading provider of logo design services to small businesses; and Columbia College Chicago, a private arts and communications college.

KANSAS CITY—Jennifer Baldridge has joined marketing communications firm Sturges Word as director of business development to lead business development efforts for current and prospective clients and the firm’s marketing efforts. Prior, she was with Barkley Evergreen & Partners Public Relations, where she was vice president of business development and marketing.

NEW YORK—FWV/Cumberland, the New York office of Raleigh-based French/West/Vaughn, has been named agency-of-record for Dairy Fresh Technologies and Outset Incorporated.

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