PARSIPPANY, NJ—Coyne Public Relations has added Stamford, Conn.-based office supplies manufacturer Esselte to its client list. Coyne PR will create brand building PR initiatives for Esselte, as well as consumer public relations activities for two of Esselte’s brands: Melville, NY-based Pendaflex, and Stamford-based Dymo. Esselte has annual sales of approximately $1.2 billion, subsidiaries in 26 countries and 5,900 employees worldwide.
CHERRY HILL, NJ—Subaru of America has named Dominick Infante product public relations manager. Infante will serve as the primary contact for all Subaru product- related media inquires. Prior to joining Subaru, Infante served as manager of PR and communications for the truck product team at DaimlerChrysler Corp. Prior to that, he held several positions at DaimlerChrysler, including regional, sales, safety and legal public relations positions.
NEW YORK—G.S. Schwartz & Co. has added three new retainer clients: The World Travel Specialists Group, a major national business travel firm, which is changing its corporate name to Ovation Travel Group; Educational Housing Services, a leading provider of safe, affordable, quality housing for students; and Pressman Toy Corporation, one of the older and larger makers of board games.
EAST HANOVER, NJ—Conversion Services International, a leading provider of management consulting, business intelligence and data warehousing services, has named Janice Kriegman director of marketing and corporate communications. Her background includes managing marketing and corporate communications efforts at several information technology consulting firms, including Gemini Consulting as national manager of marketing programs and Accenture as director of marketing communications for the systems integration practice.
PROVIDENCE—The Rhode Island Economic Development Corporation has selected Providence-based Cutler Communications for communications counsel, after a search that included approximately 20 responses from local and regional communications agencies. Cutler will be responsible for developing and implementing a strategic plan aimed at strengthening relationships between the RIEDC and various community leaders and organizations.
CENTENNIAL, CO—Peter Webb Public Relations has promoted Kristy Bassuener to senior account manager. Bassuener has been with Webb PR for the past year and will supervise day-to-day activity for clients such as East Cherry Creek Valley Water and Sanitation District and Colorado Recycles.
ATLANTA—The Bermuda Department of Tourism announced the selection of Images USA as its African American agency of record. Images will manage a strategic and integrated marketing effort to promote leisure, group and incentive tourism by African-Americans.
ARLINGTON, VA—Community Health Charities, a federation of America’s leading health charities, has named Ron Dixon as national director of strategic operations and public relations. Dixon joins Community Health Charities after a 30-year career in media and public relations, including stints as president of the Silent Network for the deaf, president of programming for America’s Disability Channel, president of Programming for Kaleidoscope, and most recently, national director of communications and marketing for America’s largest mental health organization, NAMI.
NEW YORK—Nelvana Limited has selected Rogers & Cowan to handle strategic planning and publicity for the upcoming Beyblade World Championship to be held this summer in New York. Beyblade was one of the hottest toys this past holiday season. Since its introduction in 2001 more than 100 million of the cutting-edge version of the classic spinning-top have been sold. The World Championship event will bring together competitors ages 8-14 from at least 10 countries.
THOMASVILLE, GA—Flowers Foods has promoted Mary Krier to vice president of communications. Krier will be responsible for internal and external communications efforts, including employee, shareholder, and media relations. Prior to the promotion, Ms. Krier served as director of corporate communications. Krier joined Flowers in 1990, after working as an editor in trade press and publishing in Chicago.
NEW YORK—New York City Opera has selected Lisa Lori Communications as its public relations agency of record to handle media relations, as well as event management and production for New York City Opera’s two major annual fundraisers. Lisa Lori Communications will promote key educational programs, special events, Big Deal and the City Opera Thrift Shop and will be involved with promotional and publicity efforts linked to the productions of Daphne and Cinderella in the fall of 2004 and Candide in the spring of 2005.
MCLEAN, VA—The SheaHedges Group, a business communications firm with a core competency in technology, has added five new companies to its client roster. The new SHG clients are Arlington Economic Development; ASCEND Therapeutics, a biopharmaceutical company engaged in the research and development of therapeutic products for transdermal delivery; InphoMatch, a provider of mobile messaging services; Internosis, which provides business-driven IT services for Microsoft and Microsoft-related technologies; and Oblicore, a leading provider of enterprise service level management applications.