News in Brief (July 23)
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Holmes Report

News in Brief (July 23)

Bari Love has joined Ogilvy Public Relations Worldwide as managing director of its Atlanta office. Dunkin’ Donuts has selected Fleishman-Hillard to handle an assignment that includes brand positioning and the launch of new beverages.

Paul Holmes

NE W YORK—Bari Love has joined Ogilvy Public Relations Worldwide as managing director of its Atlanta office.  She replaces Genna Keller who has left the company to spend more time with her family. Love joins Ogilvy after spending seven years at Fletcher Martin Ewing Advertising in Atlanta, where she established and built the public relations division, as executive vice president. Love has worked with clients including, Sprint PCS, Washington Mutual Bank, Cellular South, Piccadilly Cafeterias, Precept, The RTM Restaurant Group, and Georgia Department of Human Resources.

RANDOLPH, MA—Dunkin’ Donuts has selected Fleishman-Hillard to handle a major assignment that includes brand positioning and the launch of several new beverages. The firm will manage the account from its New York office, with director of the New York marketing communications practice Heidi Hovlund taking the lead. Weber Shandwick and Cone, both of which had handled other projects for the company, will continue to do so. FH, meanwhile, will be charged with creating and implementing a comprehensive media relations campaign to communicate the quality of Dunkin’ Donuts coffee and its expertise.

PHILADELPHIA—Food service giant Aramark has named Tim Cost as executive vice president of corporate affairs, responsible for all of the company’s global external and internal communications—including financial and media relations, government affairs and public policy, employee communications, corporate philanthropy and community relations, and marketing communications.  Cost joins Aramark from Pharmacia Corporation, where he served as senior vice president of corporate affairs, prior to the company’s acquisition by Pfizer.

FAIRFIELD, NJ—Coyne Public Relations has added New York-based Matrix, the leading professional hair care company, to its client roster. Matrix, a division of L’Oreal USA’s professional products group, tapped Coyne to create public relations programs to launch new products and services, as well as to highlight its existing color and hair care lines, including Biolage, Trix, Sleek.Look, Essentials, Vavoom and Amplify. In addition, Coyne will provide PR support for Matrix’s philanthropic work with Locks of Love, a not-for-profit organization that provides the hair prosthetics to financially disadvantaged children with hair loss due to medical conditions.

LOS ANGELES—Rogers & Cowan has named Arley Baker as vice president and head of the agency’s consumer/corporate group in Los Angeles. Baker will manage the agency’s day-to-day operations and provide its clients with senior-level, strategic counsel. Most recently, Baker was a director of corporate communications at EarthLink, one of the nation’s leading Internet service providers. Before signing on with EarthLink, Baker worked at PainePR.

REDWOOD CITY, CA—Menlo Worldwide, one of the world’s largest supply chain management companies, has named David Benton director of corporate communications. Benton most recently served as senior director of public relations for Aspect Communications, a San Jose-based company that provides mission-critical software platforms and applications for the contact center industry. In his new position, Benton is responsible for managing the global public relations activities for all companies operating under the Menlo Worldwide brand.

SAN JUAN, PR—GCI Group has launched a Puerto Rican operation in collaboration with WING Latino Group, which like GCI is part of Grey Global Group. Says Jeff Hunt, president of GCI Latin America, “The public relations industry in Puerto Rico is specialized and in development. Twelve of the 25 world’s largest firms have offices or associates. We had to have a presence here as well.” The office will be led by E. Tomas Dardet, vice president and managing director.

TRUMBULL, CT—Imagistics International has named Timothy Klahs as vice president of corporate communications and investor relations. Klahs will be responsible for managing the flow of financial information between the corporation and its shareholders, potential investors and the financial community and will direct and implement the firm’s public relations strategy. Most recently, Klahs was vice president, investor relations with American Skandia, the U.S. subsidiary of the Swedish life insurance company.

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